Pet insurance company announces partnership with the Association of Animal Welfare

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MetLife Pet Insurance shared the news that it entered a collaboration with the Association of Animal Welfare Advancements (AAWA) to create and produce content that highlights issues pet parents face surrounding access to veterinary care. The partnership will also include the Golden Beagle Award, a MetLife-sponsored award recognizing innovative animal welfare organizations.

“Animal welfare organizations play an essential role in providing care and comfort to every abandoned, neglected, and abused animal and AAWA has been a positive force in supporting these institutions,” said Brian Jorgensen, chief executive officer of Pet Insurance at MetLife, in an organizational release.¹

“We are proud to be working with such a respected group to address the financial and physical challenges pet parents may experience when trying to obtain medical care. We believe pets are part of the family and are committed to ensuring that they can live full and healthy lives,” he continued.

According to the organizational release,¹ this new collaboration will focus on producing blog posts, newsletters, podcasts, and other content mediums to help animal welfare organizations address the challenges pet owners face when it comes to access to veterinary care. The collaboration will highlight innovations, potential legislation, and dispersing news from shelters, local organizations, and countrywide movements.

The collaboration will work with new and potential parents to help animal welfare organizations get a better understanding clients could face when trying to get care for their pets. The challenges could be financial, such as not being able to afford the cost of care their pet needs, or physical distance such as no access to a veterinarian.

“Access to care is a critical issue facing animal welfare organizations and pet parents alike,” said Jim Tedford, president and chief executive officer of AAWA.¹ “We are pleased to be working with MetLife Pet Insurance, a market leader, to identify potential obstacles to providing care for pets and spotlighting both potential solutions and actions being taken to address this issue.”

Along with the content development MetLife will sponsor the Golden Beagle Award, which will be awarded to an animal welfare organization for the first time at the upcoming 2024 AAWA conference in November.¹ The award will be given to an organization for its innovative approach to addressing the challenges faced when trying to help larger dog breeds find a loving home. The winner of the Golden Beagle Award will win a $20,000 award to continue their work.

Reference

MetLife Pet Insurance announces collaboration with the Association of Animal Welfare Advancement. News release. MetLife Pet Insurance. April 9, 2024. Accessed April 9, 2024. https://www.metlife.com/about-us/newsroom/2024/april/metlife-pet-insurance-announces-collaboration-with-the-association-of-animal-welfare-advancement/