Prevail with polite e-mails to clients
E-mails you send to clients to inform them of new offerings or to update them on practice happenings could be considered spam under the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM). To stay on the right side of the law, follow these guidelines, set forth in the CAN-SPAM Act, for commercial e-mails to existing and potential clients:
E-mails you send to clients to inform them of new offerings or to update them on practice happenings could be considered spam under the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM). To stay on the right side of the law, follow these guidelines, set forth in the CAN-SPAM Act, for commercial e-mails to existing and potential clients:
- Make sure the "To" and "From" fields are accurate and correctly identify the person or company sending the message, and the subject line represents the e-mail's content.
- Offer an option for recipients to opt out of receiving future commercial e-mails from you—and honor those requests.
- Include a valid postal address.
