Use simple language and reinforce the benefits when you offer a recommendation, says Dr. Ernest E. Ward Jr., a Veterinary Economics Editorial Advisory Board member and owner of Seaside Animal Care in Calabash, N.C.
Use simple language and reinforce the benefits when you offer a recommendation, says Dr. Ernest E. Ward Jr., a Veterinary Economics Editorial Advisory Board member and owner of Seaside Animal Care in Calabash, N.C. Dr. Ward spoke at Firstline Live at CVC East in Baltimore about how to form a connection with clients that leads to compliance. He offers this sample script to offer a confident recommendation:
“Mrs. Smith, if you use these eye drops every eight hours, we should be able to clear up Scooter's eye infection and the discomfort it's causing by the end of the week.”
Veterinary Heroes: Patricia Kennedy Arrington, DVM, CVFP
December 1st 2024As a leader in 24-hour veterinary care and a champion for women in the field, Patricia Kennedy Arrington, DVM, CVFP, has dedicated her 50-year career to transforming veterinary medicine and inspiring future practitioners.
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