Social media for rookies and veterans

During a dvm360® interview at the 2022 New York Vet conference, Tannetje Crocker, DVM and media personality, with Veterinary Emergency Group in the Dallas-Fortworth Texas area, highlights creative ways veterinary practices at any stage of their social media presence can succeed.

The following is a partial transcript of the video.

Tannetje Crocker, DVM: One of the biggest pieces of advice I can give you, if you're launching social media for the first time at the hospital is get your team involved. You will have team members [who] probably are already really active on these platforms, they understand them really well. Oftentimes, the veterinarian does not need to be the person that is developing the content.