Think like a cat owner
Get this right and you will build the bond with these discerning veterinary clients.
From considerations of environment to handling choices, the staff at your clinic puts a lot of thought into catering to feline patients. But don't forget about their owners. At a meeting of the Veterinary Hospital Managers Association we met with Melissa Tompkins, BS, CVPM, hospital administrator at Advanced Veterinary Internal Medicine in Tustin, California, who told us they take note of even seemingly small details like the pictures on your literature.
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"I can't tell you how many marketing departments I had to talk to and explain, please send me just the cat one, because cat owners don't necessarily want to see the dog on their brochure," she says.
Watch the video to hear more.
