Your veterinary practice could be just like an episode of Friends
Your hospital wont turn into the sitcoms Central Perk coffeehouse, but you will hold onto existing clients by creating real, authentic relationships.
In an engaging presentation "5 tips to lifelong clients" at CVC Washington, D.C., with dozens of tips and strategies, writer and associate veterinarian Dr. Ruth MacPete encouraged audience members to spend time in appointments to cultivate friendly relationships with folks who spend money with your practice. How do you do that? Show you care about their pet as well as them and their families. (And she's got a cheat to help your memory of hundreds of clients' details.)
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