Marty Becker, DVM

Make the veterinary visit so great for these patients that 'the dog will drag the pet owner through the front door' the next time.

Concrete results speak to the power of positive training in the veterinary hospital.

Just one team member can spark a full on conversion in the clinic.

When it comes to having it all as a veterinarian, there are a few things you need to give up too.

As technology in veterinary medicine moves forward, it may be the simplest gestures that still touch the hearts of our clients.

Clinical skill and medical knowledge are givens. But you need to show pet owners you're human. To build trust and relationships, they need to know.

Adopt a Fear Free mindset and make a change today.

The fire behind you is so hot, you choose suicide as the least painful way. For some veterinary professionals, the darkness inside is so debilitating, that you choose suicide as the least painful way. Please don't. Please seek help.

Dr. Marty Becker says the battle for relevance in pet owners' minds is veterinarians' biggest fight in the next 10 years.

This veterinarian believed so much in the human-animal bond he liberated his surgery dog while in veterinary school, leading to a change in university policy.

Q&A: What Minnie Mouse the donkey loved to eat and what else inspired veterinary oncology pioneer Dr. Greg Ogilvie.

Strategic cage placement in veterinary practices can alleviate cats' behavioral problems.

Find out what inspires and motivates Dr. Debbie Horwitz.

Are you ready to join the Fear-Free revolution? Here are 10 simple and practical ideas you can use immediately to work toward Fear-Free veterinary visits. (Sponsored by Boehringer Ingelheim Vetmedica Inc., Ceva, and Elanco)

Get veterinary clients to buy in to a recommended brand of pet insurance so you can focus on care.

Practice management guru Dr. Ross Clark reveals his thoughts on the past, present and future of veterinary medicine.

We should reach for drugs early and often in the Fear-Free approach to veterinary practice.

What youd ask and what youd never think to ask a leading voice of veterinary medicine.

Learn what Dr. Marty Becker does to recharge during busy days in veterinary practice.

What youd ask and what youd never think to ask a leading voice of veterinary medicine.

Its time to adjust your strategy.

Sharing personal details strengthens client relationships and builds trust.

What youd ask and what youd never think to ask the first female AVMA president, Dr. Mary Beth Leininger. What are her unique fingerprints on the veterinary profession?

Admitting mistakes Is not as detrimental as youd think. It can actually strengthen trust.

What youd ask and what youd never think to ask a leading voice of veterinary medicine. Join us for the first monthly installment of Fingerprints, a series of Q&As with important veterinary luminaries who are leaving their unique imprint on our industry.

Change your approach and lessen the anxiety your patients feel.

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