Dr. Brad Swift is founder of the Life on Purpose Institute and helps professionals through writing, speaking and coaching.
Are your pet owners straying to another veterinary practice?
July 1st 2012You drove the lonely streets, wondering where they went. You watched for their cat or dog, their appreciative smile, their punctual friendliness. Don't give up. Don't just let your missing clients go-find out where they went, why they left, and maybe, just maybe, get them back.
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I'd wanted to be a veterinarian since I was 7 years old, but after 12 years in practice, I didn't know if I could stand another day. I was frustrated, tired, and worn out by the constant stresses of practice, including staffing headaches, client turnover, and financial strains. And those stresses were having a profoundly negative influence on my personal life, too.
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Growing up in the South, I quickly learned that there were certain subjects one simply should not talk about in mixed company--religion, politics, and money. There are similar touchy topics in business, such as pay raises and compensation plans, staff disagreements, a desire to make important changes in the practice, and disagreement about management styles. Although we'd like to avoid these topics, they need to be discussed.
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