Client Relations & Marketing
Who's tuning in to private discussions?
Mrs. Busibodi's eyes say she's examining your tastefully displayed practice brochure, but her dog-like hearing is tuned to eavesdrop so she can catch all the juicy details about Mr. Neverpay's past-due account.
How to serve clients with disabilities
Use these tips to tune in to the needs of your clients with disabilities-and help them offer top-notch care for their animal companions.
Good ways to break bad news
They're the situations you dread.
Carry food to care for clients
Pet owners are clearly learning about nutrition. But where are they getting their information? Brian Conrad, practice manager at Meadow Hills Veterinary Center in Kennewick, Wash., worries that it's not from you.
2008 Rates
2007 article index: Authors last names A-F
List of stories written by authors whose last name starts with A-F in January through December of Veterinary Economics.
2007 article index: Managing smart
List of Managing Smart stories in January through December of Veterinary Economics.
2007 article index: Authors last names O-R
List of stories written by authors whose last name starts with O-R in January through December of Veterinary Economics.
Technology for client communication
Send your team home on time and impress clients by replacing old-fashioned callbacks with e-mails and text messages.
Why clients leave
Six pet owners tell their stories about why they left veterinary practices. Learn from their experiences--then use these tips and tools to avoid critical client care mistakes.
On your terms
Grab clients' attention and encourage compliance by using descriptive terminology, suggests Sharon DeNayer, a Firstline Editorial Advisory Board member and the practice manager at Windsor Veterinary Clinic in Windsor, Colo.
7 steps to a senior-friendly practice
Older clients may need a little extra care and attention to ensure a happy veterinary experience. Here's what you can do to help them help their pets.
Got poop? Here's how to get more
How can our team members encourage clients to submit fecal samples?
When clients can't pay
They want help, and you want to give it. Learn how to launch a compassionate care fund and generate money for your pets and clients in need.
What would you do?
Don't get nailed by this tough client question. Learn how to give the answer clients are looking for.
Every pet's a star
Pets at VCA Tanglewood Animal Hospital in Austin, Texas, don't need to be the next Bark Pitt or Catty Holmes to receive star treatment.
ADA regulations
Check your facility against the Americans with Disabilities Act regulations.
Fa-la-la-la-la, la-la-la ... BARF!
Remind clients of these potentially hazardous holiday items around the house.
Manual for mutt manners
There's an entire chapter on veterinary hospital etiquette in The Miss Fido Manners Complete Book of Dog Etiquette by Charlotte Reed.
When pets are here but nobody's home
Clients need to know if stable hospitalized patients will be unattended at night.
Make your practice ETDBW
Is your practice easy to do business with? How can you achieve this goal? Here are some ideas.
Are you a self-disclosing doctor?
Are your personal stories getting in the way of good medicine?
Is your communication readiness at DEFCON 1?
In calming an irate client, remember your tone and goal. Keep your tone normal when talking to the client and your body relaxed. Always remember that your goal should be to listen to their needs and try to meet them when appropriate.
All about the calories: a client handout
Print this multi-page PDF to educate clients about ideal pet weights, pets' caloric needs, and the caloric content of common treats
Marketing to the masses
A lot of practitioners get outflanked by the increasing nemesis of competition.
Reactivate your inactive clients
Renew those old relationships with a well-crafted letter to inactive clients.
Microchip morality
If a client shows up with a stray but doesn't want it scanned for a microchip, am I legally required or legally forbidden to scan the pet or contact the chip registrant?
Sink your teeth into year-round dental care
Dental care is an everyday endeavor.
Exclusive DVM Survey: Client demand fuels spike in complaints to state boards
National Report - When a medical case goes bad, consumers are more likely to complain to state boards than in years past, veterinarians report.
Are you patient?
Donna was 30 minutes late but finally made it into the exam room with her new puppy, Rudy.