Client Relations & Marketing

A Mayo Clinic study finds that behavior, not skill, is the key to positive patient perception.

Build on the groundwork you've already laid to cross the marketing finish line with style.

Washington - Privacy of animal-registration database information and feeding methods to produce foie gras comprise the official list of resolutions to be addressed at the American Veterinary Medical Association (AVMA) House of Delegates (HOD) annual meeting, July 14.

Concerned about the threat of feline heartworm infection, team members at Valley Animal Hospital in Roanoke, Va., decided to launch a campaign to educate clients.

Most veterinary hospital owners are proud of their doctors and support staff and know how hard they work to offer outstanding patient care. Given that, it may be easy to assume that we are providing better care than we actually are. A client-satisfaction survey is an excellent way to measure the quality of service – as perceived by clients.

My idea to help abused families blossomed into a program that shelters pets while their families get the help they need to escape dangerous situations and rebuild their lives.

Clients are waiting, dogs are barking, and phones are ringing. Sometimes you've got to tune out the static to offer clients the attention they crave and send them away happy.

One morning, I was stocking the food display in my practice's reception area when something caught my eye.

Nervous pets are often problem pets during office visits. Here's help.

Canines counting calories? Felines fasting? Raneé Baker, RVT, a technician at Kingsbrook Animal Hospital in Frederick, Md., developed a better plan to manage pets' weight.

Tips for talking about a pet's weight with an apathetic client

Print this PDF with tips to help clients exercise their overweight dogs

Print this PDF that clients can use to keep track of dogs' food and exercise

There may be 50 ways to leave your lover, but it only takes one of these missteps to send clients packing.

A tool to help your clients with housetraining.

As pets age, their brains can slow down, too. Intervene early to give dogs and cats the best chance of staying sharp-and you'll help keep clients happy.

To help our clients nail down potty training, we give them a chart. Here's how it works ...

Whenever team members from Nassau Veterinary Clinic in Nassau, N.Y., set up a booth or table at a community event, they hold a raffle so they can gather potential clients' names and addresses.

Are your conversational skills lagging in the stretch? Use these tips to pull ahead by overcoming problems and winning clients' respect.

They say a picture is worth a thousand words, but when it comes to diagnostics, sometimes it's worth a thousand dollars.

The devil is in the details. So what are your clients noticing about your practice and team members?

Here are five ethical dilemmas, complete with guidelines for making decisions that keep you on solid moral ground.

Curb the 5 o'clock chaos with these simple steps to streamline your discharge appointments and send clients away happy.

Caring for a sick pet isn't easy. So when the team at Animal Hospital of Ashwaubenon in Green Bay, Wis., noticed the special challenges their clients who owned cats with kidney disease shared, they decided to bring this community of clients together.

What have I learned after 16 years as a veterinary receptionist? Certainly that I'm not just a receptionist. I've masqueraded as the kennel cleaner, the veterinary assistant, and the office manager.

It doesn't take a crystal ball to know who'll walk through your practice door next. All you really need is a meeting, says Cindie McDuffee, the office manager at Animal Hospital of Thousand Oaks in Thousand Oaks, Calif.

The recall has left clients questioning your recommendations-and you questioning manufacturers. Tackle the job of earning back trust one step at a time, client by client and case by case.

Make check-in and checkout out a snap for clients by placing a pet pedestal at your reception counter.

How do you handle bad behavior from good pet owners? Use this advice to deal with your most difficult clients and keep messy exchanges to a minimum.

A simple letter is all you need to help keep your clients up to date on the pet food recall.