Client Relations & Marketing

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Alex Martin was raised in a dog-friendly home. As a child, he shared a bedroom with his brother and a 60-lb Labrador retriever. Most of his family photos include various dogs the family owned over the years, but no cats are in the portraits. "Cats hung around the house, but were never considered part of the family," Martin says.

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A client comes into the office with a printout of some Internet article claiming that veterinarians are recommending vaccines that are simply unnecessary. What do you tell this client? More importantly, how do you train your staff to handle this?

Recently I interviewed a man for a job as manager of one of the Agway T.S.P.F.TM Heifer Farms. This position involves overseeing the care of 3,500 animals, supervising a staff of 13 people, adhering to a budget, and interacting with customers and potential customers.