Client Relations & Marketing

Whether it is an unexpected accident or a planned euthanasia, veterinarians need to be trained on how to deal with the intensely emotional experience of death, experts say.

When a client goes ballistic, veterinarians need their own chaff to avert damage to the practice's reputation and the staff's well-being.

Canines and felines with diabetes mellitus require a considerable investment in time for both the client and clinician.

Mrs. Johnson awaits your entrance draping her head over her usually trembling rat terrier named Wiggles.

This has been a difficult year for horses and weather. First we had spring forest fires in the west that lead to emergency evacuations and disruption of pastureland for horses in that area.

You open the door to the exam room. On the other side of the table and occupying what seems to be half the room sits John Smith, 20 minutes late and weighing 350 pounds. Beside him is his similarly obese Saint Bernard, Ranger- restless and salivating onto all flat surfaces

Q I see a few novice pedigree dog breeders in my practice. Please provide a concise review about natural delivery of puppies and information that these novice breeders could benefit from reading.

Recently there has been a lot of discussion on AABP-L concerning a Web site that advertises prescription drugs at very low prices.

If I was in charge of veterinary school curriculum, I would make "Rural Navigation and Communications" a required class for senior veterinary students.

I waited politely while the two young men seated next to me finished their conversation.

Every practice loses some clients. Here's how to find out if your client losses add up to a drop in the bucket or a hemorrhaging wound to your client base--and how to staunch the flow of pet owners leaving your hospital.

Practice success depends on lavishing your valuable customers with royal treatment. Here's how to offer first-class service.

You'll never avoid client conflicts completely, but you can face confrontations with less stress if you focus on finding the treasure in the tribulation.