
It's not about the money for Dr. John Talmadge. (What veterinary hospitals makes its money on retail items?) It's about closing the gap between a client's pet issue and the product to fix it.

It's not about the money for Dr. John Talmadge. (What veterinary hospitals makes its money on retail items?) It's about closing the gap between a client's pet issue and the product to fix it.

So says (almost) every veterinarian in the world. But, really, you are, if you want clients to agree to buy the products and services their pets so desperately need.The most egregious, tacky example of selling in the veterinary practice that many doctors shy away from is selling products. Your practice is not a pet store! That's true. But having items on hand-especially to fix tricky behavior issues, manage daily pet diets or enrich pets' entertainment at home-is a good idea, says Dr. John Talmadge. See why he does it.

… at one thing: Getting customers what they want RIGHT NOW

As these business gurus follow us to dvm360.com, a few of them offer a parting piece of advice in the magazine for you.

A tight leasehold footprint could squeeze out this prospective practice owner.

The majority of drug prescriptions for people in the U.S. are filled with generics. Though prescribing veterinary generic drugs is a recent introduction to our profession, it is not just good medicine, its also good business.

Whole Pet with Wellness plan expands coverage, reimburses 90 percent of eligible costs.

We curated our very best tools to help you dream, plan, build and stock your next veterinary hospital.

Check out this interactive feature to see what elements make reception areas shine.

Veterinary students in general are managing their debt within reason; solutions to this massive problem will have to come from elsewhere.

Sometimes all thats needed is a little creativity to help your feline patients feel better about being in your clinic.

One important fact: Clients who enroll in these bundled-services plans spend 57 percent more per patientor nearly $300 a year.

Stop making pet owners ask your receptionist, "What does this mean?"

Private-practice veterinarian learns-again-that price trumps loyalty.

Tougher standards can improve the legal professions well-deserved reputation.

See how Jeff Rothstein, DVM, MBA, a successful multi-practice owner and all-around smart guy, sets his pricing. Hint: It's not throwing darts at a board.

In an ideal world, new veterinary school graduates with $160,000 in student debt would make that as an annual salary. This is not an ideal world. Here are some things for practice owners and managers to try in our real world.

Short answer? No. Female veterinarians perceive themselves as highly competent medicallyand still earn almost 9 percent less.

Our fictional Dr. Alex Doe exemplifies real-life survey results on what theyre looking for in the workplace.

Are incentives worth cultivating new and loyal clients who may be worth 10 times the original investment?

Templates make the business paperwork easy, but the catch is knowing where to look for problems.

Architect Heather Lewis is working with veterinary experts to figure out what colors could help calm canines and felines in a veterinary practice.

Not-for-profit practice in Missouri neuters cats for $20, serves approximately 100,000 animals per year.

The session shared facts, studies and attendee's personal experiences regarding the feminization of the profession.

A CVC forum hosted by dvm360 and WVLDI tackles issues confronting women in the profession.

These are the new services that Well-Managed Practice owners told us in Benchmarks 2015 theyve added in the past two years or will add in the next two years. What would you add to your veterinary practice?

A concerned veterinary team member pays the price for questioning authority.

A final look by AVMA economists at factors that correlate with veterinary compensation.

Group also raises limit on license-defense coverage.

Lawsuits and nuisance employees should give aspiring veterinary owners perspective.