Finance
Case study: Creating a nonprofit spay and neuter program
November 3rd 2004After Veterinary Economics published "Caught in the Middle: Business vs. Compassion" in June 2004, we received several letters fueling the discussion. One in particular, from Dr. Lowell Novy of Valley Veterinary Clinic in Simi Valley, Calif., provided an interesting solution: Start a nonprofit organization to help cover costs.
Do your homework-and get estimates
November 1st 2004In the past year, I've learned that a little laziness and a lot of assuming can cost big bucks. First it was our radiology badges-I assumed we all paid about the same price for this service. But when an astute colleague asked about the going rate in our area, I learned I was paying four times more than some of my colleagues!
Case Study: Hospital Tours Build the Bond
September 30th 2004Hospital tours are a great way to attract new clients and cement your bond with existing ones. "We like to take the mystery away," says Dr. Lisa Barlow of Centennial Valley Animal Hospital PC in Louisville, Colo. "We think hospital tours help clients feel better about leaving their pets here."
Case Study: Behavioral Consultations
September 16th 2004The doctors at Bowman Animal Hospital and Cat Clinic, Inc. in Raleigh, N.C., see an average of four to five behavioral consultations per month, says Monica Dixon Perry, CVPM, the practice?s hospital administrator. Of these behavioral consults, the vast majority lead to diagnostic testing to determine whether there are any underlying medical reasons for the behavioral issue, says Audra Alley, DVM, CVA. "If a cat or a dog is urinating abnormally, we start with a urinalysis to determine whether there are any abnormalities. If the results of the urinalysis are positive, we treat the medical problems first and then re-evaluate the behavior," Dr. Alley says.
Case Study: Thorough Arthritis Program Reaps Rewards
August 4th 2004At Seaside Animal Care in Calabash, N.C., Dr. Ernest E. Ward Jr. knows that 20 percent of his canine patients will develop osteoarthritis at some point. To combat this statistic, Dr. Ward conducts a comprehensive senior arthritis program designed to lengthen the lives of his patients and improve their quality of life, strengthen the bond at his practice, and bolster his bottom line.
Case Study: Easy-to-Build Exotic Ward Offers the Next Level of Service
July 22nd 2004You can create a small, successful exotic ward with no more space than an unused storage room and boost the service you offer owners of exotic pets, says Dr. Jennifer Graham, Dipl. ABVP. "Clients are beginning to ask, 'Are the exotics kept separate from the other pets?' and 'What special treatment can you provide?' " Dr. Graham says. "Clients know these issues are important and will evaluate the practice on team members' responses."
Senior Testing Education Enhances Care and Compliance
July 7th 2004Senior wellness screenings reveal abnormalities in 23 percent of dogs and 17 percent of cats with normal physical exam results, according to a 1999 study conducted by Antech Diagnostics. Dr. Daniel Brod, co-owner of Deer Creek Animal Hospital in Littleton, Colo., uses this statistic during wellness exams to communicate the importance of annual senior testing to clients. He says that in about one of four senior dogs he tests, he identifies early disease processes, such as renal, liver, or thyroid disease-that's about 15 percent higher than in younger dogs at his practice. And he says that the study results mirror his findings in senior feline patients as well.
Case Study: Dental Lecture Series Improves Patient Care and Compliance Statewide
June 23rd 2004Teaching proper dental care is part of the program at Pet Crossing Animal Hospital and Dental Clinic in Bloomington, Minn. And they aren't just teaching their staff members. Co-owners Drs. Katherine Knutson and Stephen Barghusen are using a dental lecture series to help practices statewide improve their standard of dental care and improve client compliance.
Case Study: Puppy Parties Bond Patients to Practice
May 13th 2004Dogs can't wait to get through the front door of Chanhassen Veterinary Clinic in Chanhassen, Minn. For 12 years, the clinic has been throwing free puppy parties in its reception area. And month after month the team finds that when you correct unwanted puppy behavior with a reward-based approach, you build long-lasting family bonds, and in the process, pets' bonds with the practice and with other pets. “Puppies literally come running into the clinic looking for their party pals,” says Dr. Deanne McCabe, one of three practice owners.
Case Study: Employing a Manager Gives Practices a Raise
April 28th 2004Hiring a practice manager can boost productivity, staff satisfaction, and practice revenue. Just ask Dr. Gail Mason, MA, Dipl. ACVIM, co-owner of Bath-Brunswick Veterinary Associates in Brunswick, Maine. She and co-owner Dr. Mark Mason, MS, Dipl. ABVP, have saved 15 hours a week combined since they hired practice manager Perian Phillips seven years ago. Between the two specialists, the practice can schedule four additional 45-minute referral appointments per day.