Market Trends

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What are the most common puppy names you might be seeing at your veterinary practice? Nationwide says a Harry Potter-inspired name beat out Twilight.

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The latest generation, born after 1997 and graduating veterinary school in a few years, will have some things in common with millennials (who lived through a recession). Here are the major issues theyre likely to face based on todays economy.

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Everyone but the veterinarians spills on how important retail is in veterinary practices and how friendly (and useful) working with pet retailers and others outside the hospital is for business and client education.

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If you need more proof that your veterinary patients are considered family members (as if!), weve got it for you. Wisdom Health is conducting a national pet census to coincide with the 2020 U.S. census.