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VHMA Files: Client loyalty: Are you feeling their love?
March 12th 2017Experts say it costs between four and 10 times more to acquire a new customer than it does to keep an existing one. And it costs 30 times more to attract a new client than to keep the ones you have. Clearly nurturing client loyalty makes good business sense.
Your Veterinary Voice Episode 11: Laurie Hess, DVM, DABVP (avian)
March 1st 2017DEK One of our favorite exotic vets sits down to talk with us about her new book, the big pet-killing mystery she solved, and explain why it's awesomeand sometimes nerve-rackingfor cat and dog vets to treat exotics. (Bonus tip: Oral penicillin kills rabbits, folks. Beware!)