Campaign launches for pet owners to choose brand’s next dog treat flavor

Beggin', the dog treat brand, has announced the return of the "Battle of the Beggin'" crowdsourcing campaign in collaboration with Walmart, so dog owners can decide the new flavor that will be brought to Walmart in 2024 as an everyday item.

According to a company release,¹ pet parents can vote for 1 of 2 new flavor combinations including "Bratwurst & Bacon Flavor" and "BBQ, Beef & Bacon Flavor." The Beggin' treat flavor that receives the most votes by September 30, 2023, will be the one put in stores.

Photo courtesy of Beggin'.

"Back by popular demand, we're thrilled to be offering new flavors for Bacon-lovers to vote on," said Tim Brunt, senior brand manager at Purina, in the release. "We loved seeing our customers get excited about the campaign and rollout of 'Backyard Bacon Cheeseburger Flavor' last year, and we can't wait to see which flavor comes out on top this year."

Social media influencers and dog lovers, Zach Kornfield (@korndiddy) and Allison Kuch (@allisonkuch) are the official team captains for each of the new Beggin' flavors. While Kornfield is team "Bratwurst & Bacon Flavor,” Kuch is captain of the "BBQ, Beef & Bacon Flavor.”¹

The 2 flavors featured for last year’s campaign were "Backyard Bacon Cheeseburger" and "Bold Brown Sugar and Bacon,” with the former winning votes and brought to Walmart stores.

No purchase necessary to vote. Voting ends September 30, 2023.

Reference

Beggin' unleashes "Battle of the Beggin'" campaign, inviting canine connoisseurs to choose the brand's next flavor. News release. Beggin'. July 5, 2023. Accessed July 7, 2023. https://www.prnewswire.com/news-releases/beggin-unleashes-battle-of-the-beggin-campaign-inviting-canine-connoisseurs-to-choose-the-brands-next-flavor-301870221.html