Marketing data and solutions (part 2)
Analysis of veterinary market data shows the toughest competitive factors, the most popular marketing strategies, and the move to online marketing solutions.
Let's face it: For many clients, one veterinary practice is the same as the next. When their pets need medical care, they do a quick Internet search or flip through the phone book to find a practitioner. Often, they're looking for a reason to choose a particular practice.
It's your responsibility to make sure they choose yours. That's where a marketing plan comes in. Yellow pages ads and practice Web sites are the most popular marketing methods practices use. But the practices Veterinary Economics surveyed also report that a client referral reward program is the best way to attract new clients.
More in this package:
Practices lead with Yellow Pages
Do you have a plan? It turns out, most don't
Practitioners identify the biggest competitive issues
Growth in the number of practices nearby
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