Pampered pets: Owners aren't likely to switch brands to save money
Market data shows consumer spending on pet products holds steady compared to other key categories.
Good news! Your clients will hold onto their favorite pet products rather than switching to a cheaper brand, even when times are tough. At least, that’s what a recent study suggests.
In the fall of 2008 and the spring of 2009, marketing firm Trone Inc. conducted a nationwide survey of consumers to assess their attitudes and behaviors in light of current economic circumstances. Among other things, the online study examined the changes consumers anticipated they would make in their spending patterns in a number of key product categories, and, later, what they actual did. Here are the study’s key findings.
More from this study:
Dog vs. cat owners: Who's more loyal?
Veterinarians are the indispensible link
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