You're not "selling"you're educating
Selling doesn't have to be feel bad
Almost no one in veterinary practice wants to "sell" products and services. That's why we love you, you big-hearted brainiacs. Now, Shawn McVey, MA, MSW, explains in just two minutes and 18 seconds how veterinary practice managers and owners can stop the, "I hate feeling like I'm shilling products" complaints from team members with a plan to understand what makes the practice special and why every recommendation has good medical reasons.
Proposed midlevel role poses unacceptable risks
October 30th 2024Proposals that would create a new midlevel practitioner (MLP) role raise serious concerns about the future of quality care for veterinary patients. Sometimes referred to as a veterinary professional associate (VPA), their duties would overlap those of a veterinarian and veterinary technician.
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