Business

A compassionate animal lover rescued a guinea pig near death and nursed it back to health, renewing my belief in the healing power of love.

To get the most from your practice's Web site, think of it not just as an electronic brochure, but as a living, breathing marketing tool, says Linda Wasche, president of LW Marketworks Inc., in Bloomfield Hills, Mich. A well-run Web site is a cost-effective and powerful tool for building interest in your practice and creating a sense of community among your clients. Once current and prospective clients have found you online, give them reason to visit-and revisit. Here's how.

Dr. Dan Lorimer, DACVO, wanted his specialty practice to look professional. For that, he needed respectable neighbors. To attract those neighbors, he bought six acres and built a 40,000-square-foot building-which was not his hospital.

Do you see yourself-or your boss-in these findings about male and female owners of family businesses?

Do you ever get frustrated or annoyed when clients come to your practice loaded with medical information they found on the Internet-especially when it's wrong? Do you find yourself grumbling about the misinformation the client is spewing? Who's the doctor here, anyway? Heck, if people can find instructions for building a bomb online, maybe your clients can just whip up some Otomax or Tresaderm too. Then they can buy themselves an ultrasound machine and a textbook. Who needs a veterinarian?

Merrimack, N.H. - A music slide show can be a unique and impressive marketing tool for a veterinary practice.

Firstline Editorial Advisory Board members share the secrets you didn't know you didn't know about the veterinary business.

As veterinarians, we often find ourselves unable to determine the nature and cause of the problem case. So, who pays for our time?

The psychic said to work on the horse's left front ankle and treat it with a plant extract only Granny Clampet had in stock.

The big dog cringed under the bench in the reception area. "He hates to come in here," the old man said. "But he's got this skin problem, and it stinks something terrible."

United Kingdom - Veterinarians' suicide rate is proportionally four times that of the general population and twice that of other health professionals, studies show. Photo: Kristofer Dan-Bergman/Getty Images

Check out this video from the concert.

Guide dogs, search-and-rescue dogs also to receive free blood work, wellness reports.

Data points to disturbing trend, say researchers

Twenty-five percent of Ohioans feed free-roamers, but a fraction get them spayed, neutered.

It's hard work to man a booth during a convention. But an aching back and sore feet are a fair price to pay for good feedback from readers.

Reporter gives those doctors a chance to respond.

Can animals tell time? Not really.

A form to answer clients' most common questions about the disease.

Links to the Web sites of Julita Jones (flea art on page 14) and Steve Pica (page 42).

Nursing home residents felt better spending time with real-life Sparky or robotic Aibo.

Both the Radio Babies and Baby Boomers (older generation) grew up making sacrifices and climbing the success ladders so, for them working longer and harder were intimately tied with success.

Early detection leads to earlier intervention.

The practice of veterinary medicine is quickly evolving: in a small animal context, the enhanced status of companion animals in society has given rise to some new legal issues for practitioners.

How each generation responds to conflict

How you deliver information may be overriding your message-and preventing colleagues and clients from hearing you clearly. Learn how to improve your presentation and earn their respect.

Lucky for them, they live to tell about it.

Dr. Brad Zubowsky had a plan to own two hospitals ...