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All Business

What's in it for me?

If it's true that ads primarily "jump-start the sales process," then shouldn't the benefit to the customer be obvious and immediate?

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Atlanta - If this southern metropolis keeps growing the way it has the last few years, "we'll soon be calling Chattanooga a suburb," says veterinarian Nicholas W. Petty, who has practiced in the Buckhead area near downtown Atlanta since 1976.

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If you practice with partners, your buy-sell agreement is an important way to develop a plan to purchase an owner's interest under a variety of circumstances and to protect your own interest in those same circumstances-one of which is the death of a partner.

Fight misinformation and reward curiosity with a handout that teaches clients to sort fact from fiction on the Web.

Going green

Shadyside, Pa. - Believed to be the first in this region, a veterinary practice has gone green.

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This issue of Veterinary Economics has been quite an experience for our editorial team-we switched software. Any of you who've done that in recent memory can probably identify.

Introducing new drugs or procedures into your practice can be frustrating if you're an associate-and it can be especially tough if you're a recent graduate. Here are a few tips I've learned through experience.

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If you're that fresh-from-vet-school doctor, I can tell you that the staff won't see you as the Great and Wonderful Dr. New. Rather, receptionists, technicians, and assistants will be watching you from the get-go and may pounce on your every misstep.

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We'd like to announce a community award my practice won, but I'm not sure how to present it to the media. What's the best way to hand off a story idea to the press?

Inactive client letter

Use this letter to uncover the reason a client stopped visiting your practice.