Business


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All Business

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You may like the sound of doing it all, but that's not usually the most efficient way to work. So change your tune and leverage your team members more to increase your sanity?and the practice's profitability.

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We asked new grad Dr. W. Andrew Rollo to team up with experienced practitioner Dr. Philip VanVranken to talk about the worries practitioners face in that first year?and what owners and associates can do to smooth the transition to practice.

Well-managed practices work on management issues proactively, looking for ways to improve and innovate rather than just responding to the fires that arise each day. Of course, striving for excellence isn't a one-person job. And getting your team involved in finding better ways to serve clients is a great first step to being more proactive.

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Q I'm a recent graduate, and I find that the clients I see have no preference for which doctor examines their pet. How can I develop my own clientele?

A new campaign launched by the American Association of Equine Practitioners and Fort Dodge Animal Health aims to let owners know their horses should get exams twice a year—in the spring and fall.

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One of the great things about working on a magazine is that every month our team gets to meet more veterinarians. There are always new people calling with a question, sending us letters and practice tips, and submitting articles. Building those new relationships is very rewarding. And each one of you has an interesting story to tell.

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Think small

At one time, the mass market was every veterinarian's target population. Today's best strategy, however, is niche marketing, which targets a specific population of pet owners, identifying their needs, and then addressing those needs more competently than anyone else.

A new 401(k) option

Starting this month, 401(k) plans can offer a Roth 401(k) provision—which could be a better option for your retirement savings.

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A wave of compassion

In the wake of the 2004 tsunami, Dr. Kerry Levin did the almost unthinkable?she put her solo practice, North State Animal Hospital in Ukiah, Calif., on hold and ventured across the world to volunteer. Armed with a passport, some past veterinary experience in third-world countries, and a desire to help, she traveled alone to Sri Lanka in February.

A new 401(k) option

Starting this month, 401(k) plans can offer a Roth 401(k) provision—which could be a better option for your retirement savings.

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I do primarily small animal ambulatory work in the Midwest. I'm new to equine practice and trying to get a grasp on fees. There seems to be no rhyme or reason to the charges I've seen in our area. Help!