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The power of industry-specific business magazines
April 1st 2008A 2007 Forrester Research Study with American Business Media on the trends and impact of B2B media on both end-users, decision-makers, and marketers revealed that despite the growth in digital media use, industry specific magazines continue to be an important communication tool.
Learning to balance career with lifestyle
April 1st 2008He has practiced veterinary medicine 38 years, much of that time as a surgeon, but should someone at a party ask him what he does for a living, Dr. Derrel Elkins, DVM, MS, Dipl. ACVS, is about as likely to answer "sheep farmer" as "veterinarian."