Before you jump into using all the tools social media has to offer your practice, it's important to take a step back and develop your practice's social media strategy. What is a social media strategy? Like with any marketing strategy, you need to develop a plan for accomplishing the goals you set forth.
In today's world, you and your veterinary team cannot expect to succeed without an Internet presence. The days of NOT having access to the Internet should be long over, in your mind.
Social media has caused a fundamental shift in the way we communicate. When most people think of social media, they think of Facebook...and they should. If Facebook were a country, it would be the third largest country in the world, right behind China and India.
It's not a glamorous title, but polishing your communication skills can help attract business from clients whose cats experience litter box problems.
Team members, listen up: A new study says preventable problems in pets are on the rise.
Client care about their pets, so they can become frustrated with your practice. Sometimes that frustration spills over onto paper.
The real reasons behind one of the veterinary industry's biggest problems.
Get a leash, on leashes.
Tame your tweets by avoiding these networking no-no's.
When clients complain that their pets are itchy despite the use of parasite preventives, help them understand the true cause of the symptoms.
Keeping an ambulatory practice on schedule is a challenge, but at least you can use these strategies to handle clients who knock your day on its rear.
Pet owners don't know as much as we think they do about taking care of their pets—and their ignorance is jeopardizing your patients' health. Here's what you can do about it.
Don't put your practice-or your veterinary team-at risk. Take these steps to fend off criminals before they strike.
Fort Collins, Colo. - A new company called VetDC will serve as a new arm of Colorado State University (CSU) to develop and market new products for the veterinary market.
Participants in the 2011 Bayer Veterinary Care Usage Study were asked whether they agreed with the following statements about using the Internet for their pet health needs:
Tweak your communication and practice protocols for big dividends in client compliance and service.
Participants in the 2011 Bayer Veterinary Care Usage Study were asked what would cause them to visit a practice more often. Here's what they said:
Use these scripts to turn phone shoppers into clients.
Participants in the 2011 Bayer Veterinary Care Usage Study were asked whether they agreed with the following statements:
Participants in the 2011 Bayer Veterinary Care Usage Study were asked what they most wanted from their veterinarians. Here's what they said:
Show and tell how your practice is a safe and comfortable place for pets.
Are you a successful veterinary technician who is considering tackling a new position in the veterinary field? Or are you a technician who has been recently promoted into a management or supervisory position?
Take recruitment and induction seriously if you want a top performing practice.
Accurate and complete financial recordkeeping is important to any hospital owner, but is also important to those who work with the veterinarian. People both inside and outside the hospital all depend on the accurate recording of financial transactions.
It isn't uncommon to find practices that, either formally or informally, offer technician appointments; i.e. patient visits in which certain services are provided to the pet and pet owner by a credentialed veterinary technician instead of by a veterinarian.
For more than a decade, the rule of thumb for setting fees in veterinary medicine was simple: Raise 'em! The corollary to this rule of thumb was: don't worry about clients not wanting to pay; if you communicate the value of the procedure, they will gladly open their pocketbooks.
Consider developing a monthly statistical analysis report for your practice. Take a pulse of your practice by understanding the monthly statistics that are important and track them in a comparative format; month to month, year by year.
The first part of this session will give an overview of the global veterinary market focusing on the UK and US which are both currently stricken by recession. It is the presenter's belief that we are in for a very hard few years as vets and we are no longer a recession proof business.
For more than a decade, the rule of thumb for setting fees in veterinary medicine was simple: Raise 'em! The corollary to this rule of thumb was: don't worry about clients not wanting to pay; if you communicate the value of the procedure, they will gladly open their pocketbooks.
Regardless of your position in the veterinary hospital, in this day and age you encounter resistance from clients in some way, shape or form almost every day (if not every hour). As a practice manager or owner veterinarian you may not feel that as directly as your veterinary technicians, receptionists or associate doctors do on a daily basis, however.
