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Retail revolution: Completing the circle of care for your veterinary patients
April 9th 2019A pet's life is enriched by regular veterinary visits and medical care, but is the circle of a pet's life really complete if you don't take into account the work of all the other pet service professionals in the country? Let's dig into the wild and woolly world of the building down the street: the pet store.
Commentary: Veterinarians need better boundaries
April 7th 2019Asking pet owners, colleagues and the rest of the world to be nice to us is not going to solve our veterinary professions problems with burnout, mental health and suicide. Its time to better manage our emotional and conversational boundaries.
Veterinary/retail rumble: Punching back against retail misinformation
March 31st 2019Playing defense is a common fall back veterinary practices employ when pet care advice is administered to their clients in a shopping aisle. But this is one case where its worth stepping in the ring and having a good offense ready.
'Lemme tell ya': A client convo on parasites
March 29th 2019Are you nailing the jargon-free, informative conversation about parasite preventives, parasite-related disease and the options to buy preventives in stores and online? Don't miss a chance to offer veterinary clients the reasons to buy the stuff from your hospital or internet pharmacy.