Practice Manager
The social media status of your veterinary practice
August 1st 2011If we posted this story on Facebook or Twitter, almost half of you would see it. And if you aren't greeting clients via social media, you're missing out on the chance to strengthen bonds&mdashp;not to mention you're passing up free advertising.
Top 4 mistakes veterinary practices make with social media
August 1st 2011Brenda Tassava, CVPM, CVJ, a Firstline Editorial Advisory Board member and author of Social Media for Veterinary Professionals (Lulu, 2010), shares the most common social media problems she sees-and explains how to properly promote your practice.
Commentary: Will you give basement-level client care?
June 1st 2011The dentist's chair: That's where I was when the tornado sirens sounded recently. The situation was most unpleasant. It's not like my jaw was numb and the drill was spinning. I was only in for a cleaning. Still, I can think of more comfortable places to be when disaster literally looms in the air.
Managers: 5 reasons receptionists hate you
May 24th 2011Managers listen up: Your receptionists have spoken and they have a lot to say about your management style. Check out this list of management failures-created by attendees in continuing education courses on reception skills-and see if you fall into any one of these five categories. Then study the solutions so you can better serve your team.
Receptionists: Stop playing doctor and start hooking new clients
May 1st 2011That first phone call is the most important point of contact your practice will have with a client. But receptionists who overstep their boundaries or demonstrate poor phone skills do more harm than good. Here's how to respectfully get pet owners off the phone and into your clinic.
Handling euthanasias: Tender care for grieving clients
March 9th 2011As caregivers in the veterinary profession, we enjoy the privilege of being a part of the end of many pets' lives. To do this honor justice, we created what we call a "tender culture" at our practice. This refers to taking special care of our euthanasia clients from the time they make the appointment to the time the remains are presented. We train our staff to be compassionate throughout the entire process, and knowing about our procedures might be helpful for your team-as well as your clients.