Aflac and Trupanion announce Aflac Pet Insurance in Japan

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Aflac Incorporated and Trupanion have joined forces to provide pet insurance to pets in Japan.

"We are pleased to expand our partnership with Trupanion, the industry leader in U.S. pet insurance, to increase our value proposition in the Japanese market," said Frederick J. Crawford, president and Chief Operating Officer of Aflac Incorporated, in an organizational release.¹ "This joint venture will combine Aflac's brand recognition, broad distribution network, and industry leadership in Japan with Trupanion's brand, strong reputation, and expertise within the pet insurance industry."

According to the release, this insurance will be available to pet parents by the second half of 2023, pending necessary regularity approvals. Through this joint venture, the companies will use Aflac’s strengths in insurance coupled with Trupanion's knowledge of pet insurance to provide high-valued pet insurance in Japan.

"We are excited to enter Japan through our alliance with Aflac, which remains a supportive shareholder and partner," said Margi Tooth, President of Trupanion. "We see an opportunity within the Japanese market for a pet insurance product that is aligned with the veterinary community. We look forward to partnering with Aflac to build trust among veterinarians and their staff at Japan's more than 10,000 veterinary hospitals.

“Together, we will ensure Aflac insured pets are able to receive the best veterinary care, regardless of treatment cost," she concluded.¹

Reference

Aflac and Trupanion Announce Joint Venture - Aflac Pet Insurance in Japan. News release. Aflac Incorporated. November 10, 2022. Accessed November 15, 2022. https://prnmedia.prnewswire.com/news-releases/aflac-and-trupanion-announce-joint-venture---aflac-pet-insurance-in-japan-301675026.html