Pet health devices company to appear on Shark Tank

Mella Pet Care on Shark Tank (image courtesy of ABC Entertainment)

Mella Pet Care, a Chicago-based pet care health device, announced today that it will be featured on season 15 of the ABC hit television show Shark Tank. The company will present the Mella Home, Mella Pro Smart Thermometers, and the Biggie Body Condition Scale to the sharks with hopes of accelerating product development, expanding distribution channels, and raising brand awareness through invested marketing efforts.

"We’re thrilled to introduce the Shark Tank investors and a national TV audience to our vision for pet care," expressed Anya Babbitt, chief executive officer and co-founder of Mella Pet Care, in an organizational release.¹ "With the Sharks’ support, we can expand our product offerings, reach more customers, and continue to revolutionize how we all care for our pets.”

According to the release, the company was founded by Babbitt in 2019 after Mella, her rescue dog, nearly died when she was a puppy due to the lack of diagnosis and prevent her health condition.¹ Now, the company is offering a noninvasive axillary thermometer with other products on the horizon such as a body fat analyzer, chip reader, and pulse oximeter. Mella wants their products to enable pet parents to monitor their pets’ vitals as well as intermix with veterinary care.

Ben Seidman, chief operating officer and co-founder, and Daniella Morgan-Pascualvaca, chief of staff will join Babbitt to pitch Mella’s products to Investors Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John, and Daniel Lubetzky.¹

“These are world-class investors with an eye for disruptive technologies,” said Seidman.¹ “Shark Tank is a golden opportunity for us to take another leap forward.”

Mella hopes Shark Tank will help their mission to change pet care technology to help empower pet parents and improve veterinary care as a way to improve a pet's quality of life and help them live longer and happier lives. Mella will pitch their products to the Sharks on March 1, 2024, at 8 PM ET.

Reference

Mella Pet Care to appear on ABC’s “Shark Tank” on March 1st with connected pet wellness ecosystem. News release. Mella Pet Care. February 21, 2024. Accessed February 21. 2024.