Petco launches clean grooming initiative

Petco Health and Wellness Company, Inc has debuted its clean grooming initiative, becoming the first national omnichannel pet retailer to offer specific clean grooming services and products. Petco defines "clean" as a product or service that contains no parabens, phthalates, and chemical dyes.

Photo courtesy of Petco.

Throughout over 1,350 Petco pet care centers, petco.com, and in the Petco app, pet owners can now easily find these clean grooming services and products to make the best decisions surrounding their pets' routine care and overall health.

"We're thrilled to offer clean ingredient transparency in our grooming services and products as the next step in Petco's evolution as a leader in pet health and wellness," said Jason Heffelfinger, Petco chief services officer, in a company release.¹ "Whether at home or in one of our grooming salons, we want to make it easy for pet parents to give their pets the same high-quality options and ingredients they would choose for themselves. After all, our pets are members of the family."

At Petco, most products used in grooming services and on shelves, including shampoos, conditioners and balms, are now clearly labeled for pet parents with a "Clean Ingredients" badge. The badge appears on the grooming salon menu, product shelves in-store, and throughout the Petco app and on petco.com/clean. Additionally, Petco's self-serve dog wash stations provide clean grooming products only.¹

Grooming salon services (eg, baths and baths with a haircut) will be designated clean, and upgraded packages that offer health and wellness solutions such as the Essentials Plus package for routine care, the Shed Release package that targets de-shedding, and the Calm and Refresh package that helps support dogs with anxiety. The clean designation will apply to well-known grooming products as well, such as Well & Good Unscented Dog Wipes and Well & Good Oatmeal Dog Shampoo.

"As champions for pet health and wellness, we are always looking for new ways to help pet parents choose the very best products for their pets' individual needs," said Amy College, Petco chief merchandising officer. "Pet parents continue to see their pets as extensions of themselves, and Petco's Clean Grooming initiative helps pet parents feel good about the products they select for their beloved furry family members."

In honor of the launch, Petco is offering special discounts and promotions, while supplies last¹:

• Customers can enjoy up to 40% off clean grooming supplies on petco.com/clean now through 4/29/23.
• Vital Care Core members will receive a free bandana with the purchase of a clean grooming package.
• Vital Care Premier members will receive a free bandana with the purchase of any salon service.

Reference

Petco unveils clean grooming initiative, becomes first national pet retailer to offer clean grooming services and products for pets. News release. Petco Health and Wellness Company, Inc. April 4, 2023. Accessed April 4, 2023. https://www.prnewswire.com/news-releases/petco-unveils-clean-grooming-initiative-becomes-first-national-pet-retailer-to-offer-clean-grooming-services-and-products-for-pets-301789309.html