"Would you write me a script, Doc?"
What would you do if pet owners could buy the majority of their pet medications at their local human drug store? New data shows 6 strategies your veterinary colleagues think they'd use to respond.
Clearly there has been lots (and lots) of talk about the best way to manage pet prescriptions. And the world is changing. When you walk into your local Walgreens, Costco, or CVS, you may now see promotions for pet products right next to the one for flu shots.
A recent study conducted by Brakke Consulting Inc. and Trone Brand Energy asked veterinarians what strategies they would use if pet owners could buy the majority of their pet medications outside of the veterinary clinic. Here's a peek at what percentage of your colleagues think they'd use each of these ideas to cope:
75% Seek out more veterinary exclusive products
65% Manage inventory more carefully
61% Offer new services
51% Offer generics and pass the savings onto clients
40% Engage with an online pharmacy
28% Create an online pharmacy for the clinic
Source: 2015 Pet Pharmaceutical Market Study conducted by Brakke Consulting Inc. and Trone Brand Energy and supported by an educational grant from several leading animal health companies.
