Client Relations & Marketing

My journey from practicing veterinarian to long-time animal health company executive was a long one. But a big, fun leap for me in the past year was heading to a female-focused, working-parent-friendly new chain of clinics.

This just in, pet lovers. Americans are set to spend a record amount of money this Valentine's Dayand gifts for our furry friends will be plentiful.

At this innovative veterinary hospital, pet owners see into treatment from reception, exam roomswell, everywhere. The PARC has taken transparency to the next level.

The clinical team in the exam room tells a veterinary client all about parasite preventives. But the client may ask anybody in the hospital, including receptionists, Do I really need to shell out money for this? Is everyone armed for the conversation?

When the question goes beyond "What's in your wallet?" with pet owners, the answer is the companies providing third-party loans and credit card options to veterinary clients.

Need a shot in the arm when it comes to talking to clients about fleas and ticksor some new ideas for boosting these products business value to your veterinary practice? Start here.

After taking in these pointers, run through a sample script to see them all in action.

This prescription may enhance patient care and your production and hospital profitability.

This easy-to-assemble food puzzle comes to you courtesy of a Firstline reader.

If your message says 'Happy New Year 2013' it's time get up to speed.

Discussing all natural, organic parasite preventives with clients and general practitioners.

If youre experiencing exhaustion from difficult conversations with pet owners about paying for veterinary care, why not open the discussion with your team? You may identify small tweaks to communication and policies that might ease everyones stress about managing the tough question of paying for top-notch pet care.

Heres an age-old issue worth revisiting: What does a veterinarian do when a client refuses to acknowledge that her sick old dog is suffering?

Tucked into the aisles of the Orlando veterinary conferences sophisticated medical equipment and groundbreaking pharmaceutical advancements was this cool stuff for your veterinary clients cats and dogsor, lets be honest, yours.

The parallel between reviews and your online ranking explained.

In her session on self-awareness at Fetch dvm360 in San Diego, Betsy Charles, DVM, MA, suggests a book wed never heard of. Heres why she thinks its an important read for self-awareness and your understanding of veterinary clients motivations and thinking in the exam room and once they leave.

Get the lowdown on what conditions CBD has shown efficacy for, where to learn more about it, what supporting role you can play, and more.

As the first person who sees patients in the veterinary clinic you can make a difference.

Litter box training your new kitten may seem daunting, but with a little planning and a few test runs, you'll have a litter-box-trained kitty for life.

Dr. Christopher Allen gives legal advice for marijuana veterinary use and discussion

Step No. 1 for equine veterinarians? Dont bill in the first place. (But if you do, Ive got advice for that too.)

Help fleas flee with these popular handouts.

Bash Halow has seen the good and the bad in the exam room.

When it comes to articles and handouts on noninjury, nonillness veterinary content, veterinarians, managers and team members clicked on these items the most in 2018. Boost your practices wellness and preventive care with these

Hit one of the three Rs of retention, says Katie Adams, CVPM.

Firm dental recommendations nearly tripled this veterinary practices client compliance.

Mining the trends identified in the AVMAs new Pet Ownership and Demographic Sourcebook.

These handouts really came in handy.