Client Relations & Marketing

This toolkit delivers team training, free client handouts, exam room education strategies and more, all designed to make it as easy as possible for veterinarians and their teams to discuss heartworm disease with clients and promote year-round prevention in dogs and cats. (With an educational grant provided by Zoetis)

When it comes to providing optimal care for veterinary patients, sometimes the best action is no action at all.

Heres some helpful and possibly inspiring advice from two companies that help veterinary practices set up and maintain wellness plans. Have you considered lately whether plans like these could help you educate clients on the need for regular visits, baseline diagnostics and preventive medications?

Reviews are such a dreaded topic, but to veterinarian Caitlin DeWilde they dont have to be.

This tech company has been outfitting orthodontists offices with an interactive, digital bulletin board for years. Heres what theyre introducing that might benefit your veterinary clinic.

Dont let those valuable products gather dustadopt these habits for a top notch practice retail area.

As veterinary technology soars ahead, pet owners are left with a lot of choices about diagnostics and treatment to sort through. And what if even we as veterinarians arent quite sure what the right thing to do is? Thats where four basic principles of clinical bioethics pioneered in human medicine can come to the rescue.

Losing a pet is hard on owners and veterinarians alike, but knowing how grief works may help navigate the loss.

How to make new veterinary clients happy and break out of your old habits all in one go.

Enough banging your head against keyboards and chucking your computer at walls, use these easy content creation tools instead.

My work in a specialty practice where loss was commonplace didnt resonate with me until much later. After losing my own pet, I understand clients pain more acutely.

A new brochure from Trupanion debuted at VMX showcases common claims at different ages for 12 dog breeds and highlights the average cost, through claims data, of those illnesses and injuries.

Phone, email, textthese can be a minefield of possible faux pas for veterinary practices. Stacee Santi, DVM, shares some useful tips for communicating effectively (none of them inspired by her own digital missteps, obviously).

This roundup of new products offers insights on canine behavior, the ability to perform arthroscopy anywhere, plus two resources for helping clients pay.

My journey from practicing veterinarian to long-time animal health company executive was a long one. But a big, fun leap for me in the past year was heading to a female-focused, working-parent-friendly new chain of clinics.

This just in, pet lovers. Americans are set to spend a record amount of money this Valentine's Dayand gifts for our furry friends will be plentiful.

At this innovative veterinary hospital, pet owners see into treatment from reception, exam roomswell, everywhere. The PARC has taken transparency to the next level.

The clinical team in the exam room tells a veterinary client all about parasite preventives. But the client may ask anybody in the hospital, including receptionists, Do I really need to shell out money for this? Is everyone armed for the conversation?

When the question goes beyond "What's in your wallet?" with pet owners, the answer is the companies providing third-party loans and credit card options to veterinary clients.

Need a shot in the arm when it comes to talking to clients about fleas and ticksor some new ideas for boosting these products business value to your veterinary practice? Start here.

After taking in these pointers, run through a sample script to see them all in action.

This prescription may enhance patient care and your production and hospital profitability.

This easy-to-assemble food puzzle comes to you courtesy of a Firstline reader.

You have problems. And veterinary conference exhibit halls are full of people who want to solve them for you. Have you seen these ones yet, tackling dirty towels, jaded clients and the future of veterinary imaging?

If your message says 'Happy New Year 2013' it's time get up to speed.

Discussing all natural, organic parasite preventives with clients and general practitioners.

If youre experiencing exhaustion from difficult conversations with pet owners about paying for veterinary care, why not open the discussion with your team? You may identify small tweaks to communication and policies that might ease everyones stress about managing the tough question of paying for top-notch pet care.

Heres an age-old issue worth revisiting: What does a veterinarian do when a client refuses to acknowledge that her sick old dog is suffering?

Tucked into the aisles of the Orlando veterinary conferences sophisticated medical equipment and groundbreaking pharmaceutical advancements was this cool stuff for your veterinary clients cats and dogsor, lets be honest, yours.

The parallel between reviews and your online ranking explained.