Client Relations & Marketing

With client loyalty so important to a veterinary practices bottom line, your doctors and team members cant afford not to provide relationship-centered care.

Are you nailing the jargon-free, informative conversation about parasite preventives, parasite-related disease and the options to buy preventives in stores and online? Don't miss a chance to offer veterinary clients the reasons to buy the stuff from your hospital or internet pharmacy.

While these babies are adorable, they dont make the cuddly pets youd wish theyd be as they grow.

If the veterinary profession finds new ways to serve clients with limited finances, pets and practices will both be healthier, experts say.

The 2018 dvm360/VHMA Practice Manager of the Year shares her view on retail in emergency practiceno surprise, not that bigbut does see a path where pet retailers and veterinarians could find more common ground and better help their shared customers.

A British-developed acronym you can use to educate your equine clients on signs of colic in a horse. Education like this could lead a better-informed, faster-responding and quicker-calling clientele.

Dont let pet owners, credit card vendors, banks or crooked team members pull the wool over your eyes. Check out the ways clients pay for services rendered and consider how your veterinary hospital stacks up when it comes to managing them.

Here are 14 free or relatively inexpensive paths to a happier, healthier pet, courtesy of a long-time veterinarian who knows what he's talking about. Print it for your own clients.

Providing excellent customer service for pet owners who have a disability demands flexibility, sensitivity, resourceful thinking and kindness from your entire veterinary team.

Veterinary managers and team members have heard some crazy stuff when it comes to things pet owners hear come out of the mouths of pet store owners and employees. Take a deep breath and wade in

We picked Dr. Marty Beckers brain on the presence and prevalence of retail in veterinary practices. Check out his tips of the retail trade.

Do the words "heartworm preventative," "veterinary clients" and "compliance" make you cringe? We have a little something to make you laugh (and perhaps ease your pain).

Give your clients some solid info about ear inflammation and infection with this handout.

Here are my egg-cellent suggestions for making first impressions for lasting veterinary client relationships.

Retail is not the reason for a veterinary hospital, but touches of fun and nonmedical pet items can invigorate your clients visits. Plus, check out three no duh! items you have right now to fix your hospitals retail space today.

This toolkit delivers team training, free client handouts, exam room education strategies and more, all designed to make it as easy as possible for veterinarians and their teams to discuss heartworm disease with clients and promote year-round prevention in dogs and cats. (With an educational grant provided by Zoetis)

When it comes to providing optimal care for veterinary patients, sometimes the best action is no action at all.

Heres some helpful and possibly inspiring advice from two companies that help veterinary practices set up and maintain wellness plans. Have you considered lately whether plans like these could help you educate clients on the need for regular visits, baseline diagnostics and preventive medications?

Reviews are such a dreaded topic, but to veterinarian Caitlin DeWilde they dont have to be.

This tech company has been outfitting orthodontists offices with an interactive, digital bulletin board for years. Heres what theyre introducing that might benefit your veterinary clinic.

Dont let those valuable products gather dustadopt these habits for a top notch practice retail area.

As veterinary technology soars ahead, pet owners are left with a lot of choices about diagnostics and treatment to sort through. And what if even we as veterinarians arent quite sure what the right thing to do is? Thats where four basic principles of clinical bioethics pioneered in human medicine can come to the rescue.

Losing a pet is hard on owners and veterinarians alike, but knowing how grief works may help navigate the loss.

How to make new veterinary clients happy and break out of your old habits all in one go.

Enough banging your head against keyboards and chucking your computer at walls, use these easy content creation tools instead.

My work in a specialty practice where loss was commonplace didnt resonate with me until much later. After losing my own pet, I understand clients pain more acutely.

A new brochure from Trupanion debuted at VMX showcases common claims at different ages for 12 dog breeds and highlights the average cost, through claims data, of those illnesses and injuries.

Phone, email, textthese can be a minefield of possible faux pas for veterinary practices. Stacee Santi, DVM, shares some useful tips for communicating effectively (none of them inspired by her own digital missteps, obviously).