Client Relations & Marketing

Have we done ourselves a disservice by shielding veterinary clients from the amount of blood, sweat and tears involved in keeping their pets healthy?

Topical treatments can be a useful adjunct in atopic dermatitis, but appropriate veterinary client and patient selection are essential for success.

These telemedicine, client marketing and loyalty program apps help veterinary practices touch base with pet owners with more than postcards.

Meaningful personal and professional growth may come at a level that seems easy as pie. Like so basic that surely the veterinary profession succeeds at it already. But no.

As pet owner expectations evolve, veterinary practices have a golden opportunity to provide better pet care and better client experiences while increasing revenue.

If you dread these difficult client conversations, veterinary palliative care expert Dr. Katherine Goldberg has straightforward advice for how to use them as opportunities to discuss goals and ultimately achieve better outcomes for the client and the pet.

You loved the GIFs. Now print this and give it to clients for something wonderful to chew on to teach some good dog toothbrushing techniques.

Digital marketing is an art and science (and you could make the same argument for veterinary medicine, we think!). In order for your vet practice to thrive online, you need the latest information about how Google prioritizes its results.

Guide veterinary clients through the chemotherapy process using this helpful tool.

Youre smart. Youre opinionated. You have the best interests of animals and their people at heart. You work in a veterinary hospital. Here's a tip from Dr. Dave Nicol tips to take video, write blogs and get onto social media.

You get what patients are saying to you in their blood work and their body language, but are you always paying enough attention to what your veterinary team members and clients are telling you? Here are a few things to work on.

Employees will laugh-and realize that communication is a two-way street.

When it comes to communicating with your veterinary clients, make sure youre speaking their languagethe language of texting.

or at least made it sick? A recent study suggests that cats of neurotic owners are more likely to have negative behavior styles and poorer health.

A dvm360 commentary asked veterinarians to set firmer guidelines for abusive pet owners, but one letter writer said state boards could penalize you for firing clients the wrong way. Two regular contributors weigh in on whether managers and team members can fire clients and ways to do it. Read it all here.

Stop shaking your head and plugging your ears ... use these tools to take the aggravation out of your otitis casesand get used to seeing healthy ears, happy pets and grateful clients. (With an educational grant provided by Bayer)

Everyone but the veterinarians spills on how important retail is in veterinary practices and how friendly (and useful) working with pet retailers and others outside the hospital is for business and client education.

When it comes to moving to a new home, it seems its not just about location, location, location anymore. As it turns out, pet owners looking for a new home place a pretty high priority on meeting their pets needs.

A few of the big pet microchip companies provided us details about their current products. Curious if there's any reason to switch your choice? Check 'em out ...

There are lots of ways to know a dog is frightened, anxious or stressed, but theyre all useless if your veterinary client doesnt act as voice for their dog and say 'no' to the stressful person or situation. Share this handout with dog owners to help them trust their instinct for the right kind of dog training and the wrong kind of social encounters.

Print this PDF handout to give pet owners with stopped-up feline patients a starting salvo to set expectations and offer some basic advice.

Preventing disease is a primary goal for general-practice veterinarians. It's time to better explain why they're important to pet owners, to make it easy as possible on pets and to help clients understand that vaccination is not as bad as they thinksay, with low-volume vaccines?

Get organized and get to a resolution quickly that both veterinary practice and client can live with.

How veterinarians can discuss options with clients for pets who need long-term pain medication.

The days of Google's reliance on 'organic search'the number of times folks link to your website and how often people search for youcould be a thing of the past. The internet giant wants your advertising budget now.

Theres a fine line to walk when talking to your veterinary clients about pain without paining the clients and, of course, yourself.

Politics, religion and nutrition? From grain-free diets to byproducts, get tips from veterinary nutritionist Dr. Donna Raditic on how to address hot-button pet food issues.

You dont need a leadership role in your veterinary practice to act like (and be seen as) a leader. Heres how you can hone in on this special skill today.

A pet's life is enriched by regular veterinary visits and medical care, but is the circle of a pet's life really complete if you don't take into account the work of all the other pet service professionals in the country? Let's dig into the wild and woolly world of the building down the street: the pet store.

Asking pet owners, colleagues and the rest of the world to be nice to us is not going to solve our veterinary professions problems with burnout, mental health and suicide. Its time to better manage our emotional and conversational boundaries.