Client Relations & Marketing
Every complaint is not a lesson
December 24th 2018In the middle of learning to be a better person and a better doctor or veterinary team member every day, dont fixate too much on how youre not satisfying everyone. Drs. Mary Gardner and Andy Roark shared with a packed house at Fetch dvm360 in San Diego why you shouldnt let the unsatisfied client unravel your passion and workday.
11 free puppy handouts for your practice
December 12th 2018Theres a good chance those dusty old new-puppy handouts on racks, on tabletops and tucked into dark exam-room drawers could use a blast of, well, puppy-like youthful exuberance. Add these new (or new to you) handouts to your new-client packets or stick them on your website or in social media.
Can DVMs and pet stores be friends?
December 7th 2018This veterinary practice's working relationship with a pet store was always a mixed bag: new clients with new puppies on the one hand, but less-than-ideal compliance with recommendations from the pet store owner on the other. Heres what ultimately happened.
Technicians and telehealth: Where we are now, and where we could go
November 28th 2018Technicians have long been essential in providing telehealth to veterinary patients, and new technologies are expanding the depth of care they can provide. How are technicians skills being leveraged alongside technological advancements now, and how can practices take telehealth a step further to reach more patients in the future? Read on.
2 questions for scary conflicts
November 6th 2018After you get a complaint, but before you make a decision as a veterinary practice owner or manager about employee discipline or big process changes, this kennel-attendant-turned-practice-owner told conference-goers to ask themselves and others two important questions.
10 ways to tell clients cat vomit isnt normal
November 5th 2018Occasional hairballs and vomit are a part of every cat owners life at one time or another. But maybe your hospital can help cats with proper diet, lifestyle changes and diagnosis and treatment. And you can tell clients about it right now with these social media posts.
Lifestage nutrition: Different needs call for different feeds
October 30th 2018Your veterinary clients know you cant feed a human baby what you feed an adult. And yet, they may think nothing of filling their puppys bowl with kibble meant for mature dogs and vice versa. Be ready to counsel them on how nutritional needs