Client Relations & Marketing

Whether its your veterinary clients, team members or associate veterinarians, everyone is coming to you with their unique problems. This year, resolve to solve them, even when it takes a little innovation.

Stop educating clients and tell them a story.

Squeeze, squeeze, squeeze your way to better patient health, says this veterinarian.

Creative, reflective client communication tactics for any exam-room interaction dotted Dr. Sarah Wootens talk at the most recent Fetch dvm360 in San Diego.

What are they? Dr. Adam Little at Fetch dvm360 says the two paths are: 1) buy or license software so your veterinary practice can offer better telehealth services to clients, or 2) contract with an outside company to offer advice and client service when your practice is busy or closed. (Sure, there’s a third—do nothing—but how long do you think that’ll last?)

In the middle of learning to be a better person and a better doctor or veterinary team member every day, dont fixate too much on how youre not satisfying everyone. Drs. Mary Gardner and Andy Roark shared with a packed house at Fetch dvm360 in San Diego why you shouldnt let the unsatisfied client unravel your passion and workday.

After you take a cup o kindness for auld lang syne, heres what to purge and what to pursue in your veterinary hospital over the coming year.

Increased humanization of pets amongst younger pet owners might lead to more acceptance of pet health insurance.

Recent veterinary school grads may find talking to human clients tougher than treating their animals.

Theres a good chance those dusty old new-puppy handouts on racks, on tabletops and tucked into dark exam-room drawers could use a blast of, well, puppy-like youthful exuberance. Add these new (or new to you) handouts to your new-client packets or stick them on your website or in social media.

These basic algorithms provide every veterinarian a framework for diagnosing cancer and deciding with pet owners on the right course of treatment for a cure, a longer life or improved quality of life.

Tell your veterinary clients to put the spray bottle down, and let's talk.

This veterinary practice's working relationship with a pet store was always a mixed bag: new clients with new puppies on the one hand, but less-than-ideal compliance with recommendations from the pet store owner on the other. Heres what ultimately happened.

Alternative waiting areas cater to stressed pets, busy clients and kid-filled families. They can be dreamed up for new veterinary hospitals, remodels, or maybe even just some furniture rearranging indoors or outdoors.

It's happened to all of us. The phone rings and an irate client wants to speak with you. What do you do? And what can you change in your veterinary practice to make sure it doesn't happen again?

Should this veterinarian learn to say yes more often to his clients, even if it means bending the rules and inconveniencing his team?

Technicians have long been essential in providing telehealth to veterinary patients, and new technologies are expanding the depth of care they can provide. How are technicians skills being leveraged alongside technological advancements now, and how can practices take telehealth a step further to reach more patients in the future? Read on.

Help your veterinary clients teach their fanged friends to tolerateand maybe even likehaving their teeth brushed.

Practice management experts provide a series of short on-demand videos to help boost your practice's profitability. Sponsored by Henry Schein Veterinary Solutions

Scratch that itch for a clear explanation of the flea cycle for your veterinary practice's clients with this printable PDF.

If questions about coconut oil are popping up in your exam room, just a spoonful of advice from veterinary nutritionist Dr. Angela Rollins should help give you some direction.

An RVT with 15 years experience writes us to say a DVM who worries that pet insurance will go the way of human healthcare insurance is all wrong.

Millennials have grown up with technology and the conveniences it affords. If veterinary practices dont adapt to their expectations, they risk being replaced.

Pay attention to the needs of your veterinary hospital's receptionists. They do a terrific job every day to keep problems in the front from affecting the veterinarians in the back.

After you get a complaint, but before you make a decision as a veterinary practice owner or manager about employee discipline or big process changes, this kennel-attendant-turned-practice-owner told conference-goers to ask themselves and others two important questions.

While speakers at Uncharted's Get Sh*t Done conference talked about branding, hiring and personnel management, they seemed to be telling a story about the power of stories: your team members' and your practice's.

Occasional hairballs and vomit are a part of every cat owners life at one time or another. But maybe your hospital can help cats with proper diet, lifestyle changes and diagnosis and treatment. And you can tell clients about it right now with these social media posts.

The veterinary team at this Florida hospital has been trying wearable sensors for patients to get round-the-clock, at-home data for dermatology, nutrition and post-surgery issues.