Client Relations & Marketing
Technicians and telehealth: Where we are now, and where we could go
November 28th 2018Technicians have long been essential in providing telehealth to veterinary patients, and new technologies are expanding the depth of care they can provide. How are technicians skills being leveraged alongside technological advancements now, and how can practices take telehealth a step further to reach more patients in the future? Read on.
2 questions for scary conflicts
November 6th 2018After you get a complaint, but before you make a decision as a veterinary practice owner or manager about employee discipline or big process changes, this kennel-attendant-turned-practice-owner told conference-goers to ask themselves and others two important questions.
10 ways to tell clients cat vomit isnt normal
November 5th 2018Occasional hairballs and vomit are a part of every cat owners life at one time or another. But maybe your hospital can help cats with proper diet, lifestyle changes and diagnosis and treatment. And you can tell clients about it right now with these social media posts.
Lifestage nutrition: Different needs call for different feeds
October 30th 2018Your veterinary clients know you cant feed a human baby what you feed an adult. And yet, they may think nothing of filling their puppys bowl with kibble meant for mature dogs and vice versa. Be ready to counsel them on how nutritional needs
Vets versus clients: Dermatology
October 2nd 2018When it seems like a pet has a dermatology issue, what happens next? Is it right off to the veterinary hospital, or do pet owners skip the DVM and head for Dr. Google? Data from the Pet Owner Paths study illuminates the differences between you and your clients on what happens next.
Algorithm: Can you help this pet owner pay?
September 27th 2018Veterinary clients want the best for their pets, but sometimes their financial situation gets in the way. Here's a short version of my long path I travel with veterinary clients when they complain about price, seem hesitant to comply with recommendations or say, straight up, they're under a financial strain.