Client Relations & Marketing

Pets can benefit from training, boarding and day care owned by a veterinarianthe DVM is the expert, after all, not pet service and pet retail staff somewhere else. Just figure out if this chance for pet enrichment for your clients is the right fit for your veterinary hospital's philosophy, staff and location.

Instead of outright refusing prescription requests, your veterinary team can make themselves approachable to clients in search of the perfect solution for their pets.

From big city to small town, from an isolated island to a mall, my big trip to see astronomy at wrk reminded me how things have changed for American consumers and maybe veterinary hospitals.

What are veterinary clients thinking? Speakers may tell you, but Brian Conrad, CVPM has a new approach: letting a panel of pet owners give feedback in real time.

This soft, duck-billed muzzle might turn an angry dog outburst into a funny angry-Donald Duck-like experience. Veterinary professionals, decide for yourself.

Ain't nobody got time for pet enrichment when you're just trying to talk clients into crucial medical work. But our latest veterinary survey shows pet enrichment IS on your mind, so maybe it should also be in your exam room recommendations, your online pharmacy and in the reception area.

Do you feel stuck when it comes to educating clients about this common veterinary issue? Here are a couple of ways to get conversation flowing.

Results from the dvm360 Clinical Updates: Pet Enrichment Survey reveal a disconnect between the importance veterinary professionals place on enrichment in theory and in the exam room.

Techniciansdoctors need your help in detecting osteoarthritis in your veterinary patients. Heres how to become an OA advocate in your clinic.

Cats have needs beyond food and shelter. And the better you and your veterinary clients understand these needs, the closer the kitties in your clinic will come to reaching their full potential.

A breakdown of next steps to take when clients call concerned about their cat.

Spring a high cost on a client they weren't expecting, you get grief. So, when you see an important but nonurgent procedure in the veterinary exam room that needs to be done soon but not now, give them a heads-up.

Promote a happy, healthy foster experience with this advice for foster families and shelters.

Are you caught up on the latest veterinary developments for managing ringworm? (Hint: Theres a new diagnostic test and new drug at your dermatophytosis-demolishing disposal.)

Give your veterinary clients these (fun)gal facts about ringworm and educate them on how you can partner together to eliminate this itchy infection.

Your clients probably dont know about low thyroid hormones, even thought they could be seeing the signs. These social media posts can help.

This electronic marketing whiz goes outside the veterinary market for a spark.

This veterinary team helped a client adopt a homeless catand then got slapped with a lawsuit. Heres what happened.

Fear is a powerful emotion, so when clients refuse your recommendations, start with empathy.

Some practices have been doing it for more than 10 years. Others still don't. Every client loves seeing their pet's photo, so why doesn't it show up on every written piece from your hospital?

Help pet owners walk a mile in their furry friend's paws with this handout from a dog's perspective on pain.

From Charmer to Stargazer, dvm360 staffers test their dog's cognitive abilities to find out what their personality profile can show.

Pet owners with questions about pain from cancer get some questions answered from this PDF clientand are urged to talk to their veterinarian.

Sometimes pet owners need more than medical helpsometimes they need a reason to remember how much fun they can have with their loved ones again.

As people, we can anticipate relief for the physical pain we feel. Animals dont have this luxury. Heres how to deal with pain coupled with fear, and how pet owners help you heal the hurt.

Yes, price and income affect the demand for veterinary services. But in the case of nutrition, education may be just as important.

Based on true tales of unusual client interactions in the exam room (and beyond).

This skill can make your veterinary team work together better and you a better leader.

Time-consuming price matching and a less-than-stellar online store drove me to talk the practice owner into big changes when it came to product sales at her veterinary practice.

Cats are masters of disguising pain and illness, but this kitty litter is designed to help reveal their true colors.