Client Relations & Marketing

New technology allows for connection with clients like never before, but what happens when a veterinary client vents her frustration online?

You know that wellness plans are a great way to keep Barnaby healthy, but your veterinary clients may need some convincing (which is OK!). With preparation and practice, you can explain the value of this preventive care program.

Veterinary clients reveal that when it comes to shots versus pills, convenience can absolutely outweigh cost.

This toolkit delivers articles, tips, handouts, videos and tools all designed to make it as easy as possible to discuss flea control with your team and clients. (With an educational grant provided by Merck)

At Fetch dvm360 in San Diego, we wanted to know the real reasons veterinary clients choose one route of administration over the other. Sometimes its the mess. Other times its ignorance.

An appearance before the state veterinary board brings up a larger issue: If a boards composition doesnt reflect the professionals it oversees, can it fairly pass judgment?

The procedures may be minimally invasive for the patients, but they come with a steep learning curve and startup price for veterinary clinics.

At least until you know you need them, that is. For bacterial overgrowth and superficial cases, topical therapy may be all you need for your veterinary patients.

"NSAIDs really are wonderful things," says specialist Dr. Matthew Brunke.

Use your clients' device dependency to your advantage.

We know that vaccines train the immune system how to react quickly to certain diseases. Let veterinary clients with new puppies know all about how awesome they are in this printable PDF client handout.

Not only do frequent discounts in the heat of the exam-room moment bring down the value of your services, they lower the value of every other veterinarians work.

Does the idea of a general practice with specialty referral and 24/7 emergency services all under one veterinary hospital roof make your head spin? Its just another day at the office for the nearly 200 employees of Wheat Ridge Animal Hospital in Wheat Ridge, Colorado, our 2018 dvm360 Hospital Design Competition Specialty Hospital of the Year. Learn any-size-hospital tips from a XXXL-sized one.

Set up good vibes for your patients (and their owners) in a hurry.

Help your veterinary clients start good dental care habits in puppyhood that carry over into adulthood.

Your veterinary clients want their cats to keep their claws. What they don't want is said claws on their furniture, carpet or any other forbidden-but-scratch-perfect place. Here's help.

Does veterinary practice ever feel like a freaky episode of "Black Mirror"? It's often the clients. (Nope, its always the clients. Love 'em, but what the what?!) Here are five tales readers shared with us. Enjoy.

He's a TV star, architect of Fear Free practice and a plain old practitioner. Come along and get to know this one-of-a-kind personality.

The battle of the bulge starts with your veterinary clients hearts and minds.

Check out this advice for how to respond to pet owners who say they can't pay for their pet's veterinary care.

Forward booking while veterinary clients and patients are still in the exam room is far more likely to land you that next appointment than wooing with emails, text messages and phone calls.

Nobody in veterinary practice likes to talk about money, but everyone needs to. Would it help if you educated veterinary clients early about the kinds of options that most excite you and your team, whether pet insurance, payment options or preventive-care plans?

Have this handout ready for dispensing if one of your veterinary clients comes in infested with fleas.

Veterinarians can add a new item to the growing list of cringeworthy client communication topics: cannabis-based treatments.

In nice weather, you and your pet may enjoy walks, runs or other exercise outside. Here's a client handout to share to help clients keep pet exercising and at a healthy weight when winter is here.

Sharing isnt always caringespecially when it can harm your patients that purr. Educate your veterinary clients on the dangers posed by permethrin with this free handout.

It's time to check what your veterinary clients are listening to.

The elusive, bicuspid-loving tooth fairy is making money from her work with teeth. Are you?

Canine compulsive disorder, much like OCD in humans, produces blood and leaves scarsphysical and psychological wounds that affect pets and owners. After decades of research in this field, Dr. Nicholas Dodman says there is hope.

You know shedding is normal, but your veterinary clients (who are likely covered in dog or cat hair) may not. Heres how to handle concerns about excessive shedding.