Client Relations & Marketing

Don't give up on a patientor a pet owner. Every exam room visit is an opportunity to cherish and optimize a patient's health with needed vaccines, recommended diagnostics and care for problems a pet owner didn't even know the pet was facing. Here's how Dr. Ernie Ward makes the most out of what looks like a cursory visit.

Behaviorist Dr. John Ciribassi says the backyard is no babysitter. Help your veterinary clients see that their dogs need emotional enrichment, not just space to run.

From the smallest, most easy-going cat to the biggest, most rambunctious dogevery pet deserves a household that's fun, stimulating and encourages exercise.

Every dying pet deserves a plan. Consider these inspiring case studies and tips for to illustrate the power you have in veterinary medicine to help pets live longerwith a better quality of lifefor days, week or months on their path to a peaceful death.

How you can play a vital role in helping owners make the right choice and ensure a lifelong bond.

You need to give an elevator speech to clients about your Fear Free certification. Let us do the talking for you.

Here are the most common conditions Lap of Love hospice veterinarians see in their mobile euthanasia practiceand pointers on how to ease clients and patients down this difficult path.

... where you inject them after researching some of the biggest names in microchip technology and their current veterinary products to get lost pets home faster.

From the first signs of pain to helping children and surviving pets who have lost their best friend, here are veterinary client handouts to help explain many important questions throughout.

These items help my older patients live more comfortable, pain-free lives. How many do you already use or recommend?

How can you talk to pet owners about euthanasia when their immediate reaction is to flinch away from the very word? Here are some tips to help your veterinary team smooth the transition for clients.

Use these tips to help your entire veterinary teamand other clientsrecognize when a euthanasia is happening in your practice.

Caring for pets in their final moments is a frequent reality for veterinary professionals. Here are 30 of the most raw, poignant, honest and sometimes rueful confessions to highlight this special responsibility you have to your patients.

Hospice veterinarian Dr. Jessica Vogelsang became acutely aware of her communication shortcomings when she had to explain euthanasia to her own childrenan experience that completely transformed how she now counsels parents in the same situation.

Age-appropriate ways of talking about veterinary euthanasia and honoring the life of a dear departing pet.

I wear that title as a badge of honor. My value as a veterinarian lies in the art and skill of death at the heart of my mobile hospice practice.

A wildly innovative session at all three CVC shows this year puts pet owners in a room on camera with a classroom of attendees listening to their exam room and practice experiences. Here are four things moderator Brian Conrad, CVPM, learned at the first one in Virginia Beach.

Here's a simple formula to see if your website and social media platforms are doing their jobs.

Well, with a little help from your most enthusiastically smartphone-loving team member, yes. CVC educator Mark Opperman, CVPM, says this app will blow clients' minds.

Dont stress! Heres a handy how-to handout for veterinary clients wanting to make at-home nail trimming a breeze, plus tips for what to do and say for anxious in-clinic nail trims.

We asked, they answered: Heres the best advice veterinary practice software experts want the dvm360 audience to know.

Veterinarians feel the strain of clients financial limitations, but how do pet owners prepare when theyre not being informed?

Your name, your staff and your reputation may already be kicking around on the smartphone-friendly social channel.

Help your veterinary clients understand the difference between safe, healthy play and aggressive, traumatic interactions.

Hate otitis? We hear you. Use these tools to get better client compliance for your team's otitis recommendations, plus the latest from our ear disease experts.

Get these image-text combos in front of pet owners eyeballs to help them learn the ins and outs of Fear Freeand schedule a low-stress visit with your hospital.

Embrace the immediacy of the medium.

Data collection and analysis can be effective for tracking and maintaining veterinary clients. But is it worth it?

This social media campaign will help you teach your veterinary clients to better read their aging feline friends.

Dr. Google is so last-decadethese days clients are taking their pet-related queries to Siri, Alexa and other voice technology assistants.