Client Relations & Marketing

If some family members are children, the end of summer can be a sensitive time for pets as their routines switch up drastically. Here's how you can help advise your veterinary clients to make sure their pets are transitioning smoothly.

I scored four appointments for $20. That's pretty good marketing ROI. An old-fashioned thank-you, in the snail mail and personalized, did the trick.

This year's Banfield Pet Hospital State of Pet Health Report highlighted the growing problem of pet obesity. Nestled in the numbers were a few diseases Banfield saw were the most common obesity comorbidities among canines.

Heartworms: They're disgusting. They're dangerous. Pet owners shouldn't want them. Here's what veterinary practices and team members are doing to get clients on board with preventing heartworms.

Proper sedation can give your veterinary patients stories the peaceful ending your clients and team desire.

After traveling all day from farm to field to stable to clinic, what equine veterinarian wants to spend hours billing clients? Heres one possible solution.

WORKING ON IT

Give your veterinary clients an outlet to talk about how much they love their fur babies, and they just might talk about how much they love you someday.

Sometimes the practice owner is the last to know. Watch for these flashing signs of warning to get ahead of the curve.

If you take emotional responsibility for everyone else's problems, putting their monkeys on your back and on your mind, you find yourself home at the end of every day in veterinary practice with no room for your own needs.

According to hospice veterinarian Dr. Mary Gardner, peoplenot pillowshold the power to make veterinary euthanasia appointments better.

Paying your bills and chipping away at your student loans as a veterinary associate? These strategies can help you build your incomeand practice top-notch medicine.

Afraid of what pet owners and practitioners will miss without physical exams, this veterinarian warns colleagues they should be the ones shaping policy for the future of telemedicine.

Ambulatory practitioners have so much cool tech at their fingertips now, its a shame not to use it. Heres what we use in our practice.

A veterinary team is torn between giving an irresponsible owner back his microchipped dog or letting a Good Samaritan who got him medical care take him in as her own.

After 20 years in veterinary practice, I like to think back on the first angry encounter I had with a pet ownerand how Id do things differently.

We go deep with Dr. Roark on such topics as social media as a "relationship accelerator," that scary E-word (entrepreneurship) and new graduates coming into there own as business people.

Because, cmon, as veterinary professionals, we know cats arent just going to outright say those three little words. Here's a handout depicting the telltale signs that a feline friend is giving his human heart-eyes.

No money means no care means no healthy pets. We know you dont want to be a pet insurance salesman or pitch veterinary care credit cards, and you dont have to be. Here are some ways to fight through your reservationsor the worries of othersabout these two kinds of products.

Your extended contact with pet owners means extra opportunities for spreading awareness about pain, says Dr. Michael Petty.

To help you arm up weve got all the resources you need, from client handouts to prevention toolkits, to help you and your veterinary client in battle.

6 ways veterinarians can help keep these special patients fine-tuned and happy.

Don't give up on a patientor a pet owner. Every exam room visit is an opportunity to cherish and optimize a patient's health with needed vaccines, recommended diagnostics and care for problems a pet owner didn't even know the pet was facing. Here's how Dr. Ernie Ward makes the most out of what looks like a cursory visit.

Behaviorist Dr. John Ciribassi says the backyard is no babysitter. Help your veterinary clients see that their dogs need emotional enrichment, not just space to run.

From the smallest, most easy-going cat to the biggest, most rambunctious dogevery pet deserves a household that's fun, stimulating and encourages exercise.

Every dying pet deserves a plan. Consider these inspiring case studies and tips for to illustrate the power you have in veterinary medicine to help pets live longerwith a better quality of lifefor days, week or months on their path to a peaceful death.

How you can play a vital role in helping owners make the right choice and ensure a lifelong bond.

You need to give an elevator speech to clients about your Fear Free certification. Let us do the talking for you.