Client Relations & Marketing

CVC rock star Bash Halow ran the microphone around the room to get attendees' brilliant ideas this week in Virginia Beach. Here's a few of the best. Wanna try 'em and see if they shine?

Red alert: Are you missing warning signs from clients? Live from CVC Virginia Beach, we share trade secrets from CVC educator Brian Conrad's can't-be-missed session.

Do clients roll their eyes when you recommend bathing and antihistamines for tough derm cases?

CVC educator Caitlin DeWilde, DVM, lays out social media and website needs for the beginner, the journeyman and the advanced veterinary practice manager or owner.

Low-cost and no-cost Fear Free tips for veterinary practice managers and technicians.

If your veterinary clients think food puzzles need no introduction, theyll likely end up with bored, frustrated felines. Share these tips for easing cats into the idea of working for their food

In the case of at least two major pet health insurance carriers, the answer is yup. Here are details for your veterinary team when you pitch wellness and veterinary clients ask if theyre covered.

Don't just hand your clients business cards of trainers youve never met and know nothing about. Commit to partnering with a trainer to improve your patients health.

What Disney's Who Framed Roger Rabbit can teach us about the veterinary client experience.

Weve collected some of the best veterinary dermatology hacks and work-arounds on dvm360.com in the past few years. They touch on dermatology, oncology, parasitology, client education and more. Steal at will.

Here's what your colleagues are doing to market to owners of senior pets, plus, some strategies for better client compliance along the way.

Dont let your veterinary practice commit these feline faux pa(w)s with old, painful cats.

Use this client handout to let veterinary clients know when and why the use of a muzzle might be a necessity.

New technology allows in the field quantification of parasite burden so you can get on with treatment.

Your response? Try these communication remedies for at-home dermatologic treatments gleaned from Dr. Google. The goal: Help the pet without shaming the client.

What do you do when you find a microchip at your veterinary practice and the pet owner says "no," you can't scan it? Here's how I handle it.

They were into rehab before rehab was hot. Hear how this husband-and-wife duo, who split their practice right down the middle between orthopedic surgery and rehab, started up and their excited takes on internet-smart clients and flyball (youll know after you listen).

How many times have you heard, "It must be so fun to play with puppies all day!"?

These mites cause hair loss, red skin, scabbing and lots of itching and scratching for your veterinary clients' dogs. Tell 'em all about it with this PDF handout.

This information for your veterinary clients is truly a life-saver!

Consider this case study and ask yourself: Do you want to change things for the pets that visit your practice?

Youve probably heard of Dr. Marty Becker. And if youve heard of Dr. Marty Becker, chances are youve heard of his dream of every veterinary practice transforming into a Fear Free practice.

The world of veterinary medicine is always evolving. Should we really be staying stuck in time to keep private practices safe from corporate medicine?

CVC educator Dr. ELise Christensen, DACVB, offers at-home behavior modification strategies veterinarians and team members can offer to clients.

Does the corporate boogeyman have you worried that independent private practice wont be an option in the future? Our panel of experts is here to help.

"Corporate medicine" means different things to different people, and those differences of opinion are creating fragments in the profession. We're busting out the big question: Can we come together, or is it up to everyone to go their own way?

A customizable letter brought an average of 128 lapsed clients per veterinary practice in six monthsand they spent around $20,000. Could the free tool work for your veterinary hospital too?

Pets with dermatologic issues can easily overwhelm their owners with the treatments they require. But veterinary technicians have the power to lighten and enlighten their loads.

Two recent studies indicate that the local anesthetic is effective for postoperative analgesia and seems to lack toxic effects in cats.

There are good ways to assist with costs after the window for pet insurance has passed.