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Simple ways to improve practice profitability
May 1st 2005Long-range strategic planning requires making hard decisions in your practice. First, you must decide what you and your team are going to do more of. What's working? What services, activities, and products generate the most practice growth and are the most profitable? For example, are pre-anesthetic risk assessments profitable—and good medicine? If so, you may want to challenge your team to increase clients' acceptance of such procedures.
Practice for Profit - Reeling in big fish
April 1st 2005Have you ever stopped at a traffic light or just walked through a new section of town and inhaled the smell of garlic coming from a local Italian restaurant or the unmistakable aroma from a BBQ eatery? When you are paying the bill, do you ever wonder how you made the decision, spur of the moment, to fill up with pasta or ribs?
CASE STUDY: VISTING SPECIALIST WINS CLIENTS, REVENUE, AND TIME
April 1st 2005Dr. Brad Rosonke, owner of Hillside Animal Hospital in Scottsdale, Ariz., has little interest in dentistry. But he knows that offering dental services means better care for his patients. His solution: Hire a dental resident--in his case, Dr. Peter Bates--to visit his practice on a regular basis. "This is a win-win-win situation," says Dr. Rosonke. "Dr. Bates needs to see more patients during his residency, I'm now free to see other patients while he's taking care of dental issues, and our clients get more complete care for their pets."
Hate spam? Kick it out of your in box
April 1st 2005If you and your employees use work-related e-mail addresses, you probably face in boxes that bulge with spam, technically known as unsolicited commercial e-mail. And you're not alone in the battle against notices for low mortgage rates and questionable pharmaceuticals.
Address legal threats before buying into a practice
March 1st 2005I have lost count of the number of occasions when I have written in this column that partnership in a veterinary practice is very similar to marriage. The analogy is one that potential partners must ignore at their peril. Nonetheless, joint ownership of a professional practice can be much like something else as well: a couple moving in together.