AAHA releases third preventive care publication

The American Animal Hospital Association offers the third in a series of publications aimed to help veterinary practices improve client communication about preventive care.

Last month, the American Animal Hospital Association (AAHA) announced the release of its latest publication, Preventive Care Protocols and Practice Economics. As the COVID-19 pandemic has made clear, practices must adapt and evolve to continue providing the best, most compassionate care for their patients. Part of best care practices, AAHA contends, is preventive care.

Regular diagnostic testing is instrumental in identifying illness and revealing underlying conditions that may otherwise go undiagnosed. Along with improving patient health and longevity, preventive care offers economic growth opportunities for veterinary practices.

The goal of AAHA’s newest offering, which was supported by an educational grant from Idexx, is to educate veterinarians about business opportunities related to preventive care testing. It builds on the organization’s previous 2 publications, Promoting Preventive Care Protocols: Evidence, Enactment and Economics (2018) and Implementing Preventive Care Protocols (2019), offering practical ideas, pricing guidelines, and client communication strategies to help increase compliance with preventive care recommendations. The publication also includes tips from veterinary practices that have implemented these strategies successfully.

“We are thrilled to develop and share this new resource with the veterinary community,” says AAHA’s Deputy CEO Janice Trumpeter, DVM, in a press release. “This publication will benefit patients, clients, and veterinary practices by improving communication about the value of preventive care.”

To learn more about this and other AAHA publications, visit their website.