"I just can't afford it."

Today, you and your colleague are more likely than ever before say to that you're seeing price sensitivity from clients. Yes, Mrs. Smith may still accept your team's recommendations. But it may take more education. She may ask about payment options when she never did before. She might ask for a discount. She might ask if there are lower-cost options.

This is one of eight key market trends that the editors of dvm360 plan to address with focused packages of data, tools, insight, and solutions.

I know Fluffy needs the care you're offering. I'd bet that client you're facing generally does, too. Yet in today's economic environment, you may need a broader toolbox of solutions. Communication strategies. Information about payment options. More payment options. Forms and tools.

You'll find it all here.