Nate Berkus redesigns an NYC animal hospital in collaboration with Amex and Dell

Post redesign of Lincoln Square-Veterinary Hospital. (All images courtesy of American Express and Dell Technologies).

Designer and HGTV personality Nate Berkus, founder of Nate Berkus Interiors, recently collaborated with American Express and Dell Technologies to renovate Lincoln Square Veterinary Hospital, a small clinic in New York, New York. Its waiting area was reimagined and its technology upgraded.

Lincoln Square-Veterinary Hospital before redesign.

Richard Fried, VMD, (left) and Nate Berkus (right).

“I’ve always believed in the power of design, and the Lincoln Square Veterinary Hospital has always had an amazing reputation, with clientele and staff that have been there for years,” Berkus commented in a press release from American Express.¹

“To create an environment that inspires the staff and makes both long-term and new clients feel welcome, it was important to translate the personality of the business while understanding that...small businesses need to consider the internal...systems they use to support growth and expansion,” he added.

The redesign also came at a time when Lincoln Square Veterinary Hospital—like many other such clinics—had been suffering from repercussions of the COVID-19 pandemic with staff shortages and a higher influx of patients.

When updating the reception area, Berkus’ team incorporated modern, chestnut-colored seating with plush decorative pillows for pets and their owners. They also adorned the space with plants in vases and creative murals depicting the furry patients that visit the practice.

“There’s something that just feels...much more personal and much more energized about [the waiting area,] and I’m excited for you to start welcoming everybody back,” Berkus said in an American Express video.¹

Clinic owner and medical director Richard Fried, VMD, was pleased with the redesign.

Richard Fried, VMD.

“This is beautiful...it’s so warm and inviting. In the 22 years since we’ve been open, I’ve never seen it look so good,” he said in the video. “Talking about it, it all sounded good, the mock-ups looked good, but seeing it, it’s really phenomenal....Everybody will be really invigorated to have such a welcoming space, and I know all the clients are going to love it.”

A tech specialist from Dell Technologies also consulted with Fried about the systems in place and the problem areas so they could determine what measures needed to be implemented. They developed a plan to incorporate a system enabling seamless tasks, and the company provided Lincoln Square Veterinary Hospital with the latest in monitors, desktop computers, and printers. According to Fried, now when patients enter the exam rooms, their records, lab work, and x-rays are right in front of him and easily accessible.

“Through the redesign, we’re able to make connections with our patients in a warm and welcoming space,” said Fried, in the press release.¹ “With the new technology, we can seamlessly, securely, and reliably manage our data-heavy workflow and medical and financial record keeping. Simply put, we can better serve our ever-increasing client base and the community at large.”

Reference

Nate Berkus teams up with American Express and Dell Technologies to reimagine small business design. News release. American Express. March 23, 2022. Accessed May 12, 2022. https://about. americanexpress.com/newsroom/press-releases/news-details/2022/Nate-Berkus-Teams-Up- with-American-Express-and-Dell-Technologies-to-Reimagine-Small-Business-Design/default.aspx