Client Relations & Marketing

When the stars align, you have that perfect exam. Other times ... not so much. Um, hey, is your arm bleeding?

Train your team on how to talk wellness packages with clients using this sample flowchart.

Though it may sound counterintuitive, offering fewer choices for flea and tick control can lead to more sales and more satisfied veterinary clients.

Are brachycephalic breeds doomed for a lifetime of poor health? New data does not look promising for the pug and its fellow flat-nosed friends.

Follow these step-by-step instructions from AVImark to uncover the right client mix for your next campaign.

Give your veterinary clients the basics on what to expect and how to prepare.

It doesnt matter how close you were in high school. Its better not to say anything remotely definitive when you get a what is this? Facebook message about a friends pet.

Are your senior patients (especially senior cats) getting the regular care they need at your clinic?

Looking for new ways to bring up tick preventives on your veterinary practices Facebook account? Weve got posts for that.

When the client cant pay, know what to do and say. Expert and CVC speaker Danielle Russ, BS, BA, AS, LVT, says that there are silver linings you can give to these bleak situations.

The customer controls more of your veterinary practice than you think. Its time to sort out your priorities and understand what will fix that 20 percent loss of clients most businesses experience.

Spell out some major causes of ocular discharge for veterinary clients with a little guidance on whether it's an emergency or something for the next wellness visit.

Despite the ubiquity of big-box-store loss-leader promotions, there is a future for flea, tick and heartworm preventive sales in your veterinary practice.

Give brave pet owners this handout for tackling tick infestations on their pets at home.

Are your veterinary clients kinda "meh" when it comes to flea control? Here are the most motivating factors to consider the next time you make recommendations.

Have your veterinary clients try these tips for more peaceful pooches.

Show these gentle, fluffy giants some love with these breed of the month social media posts.

Your clients may be fonder of Goldie's golden locks than you imagine. So we before you shave that gorgeous mane for an ultrasound exam, make sure you educate veterinary clients about their pet's new haircut.

Help pet owners get a handle on their pets nutrition needs with this printable tool.

If the answer to either of these two questions is "yes," then ABSOLUTELY your veterinary hospital needs to sell pet food to pet owners, according to Ernie Ward, DVM.

If talking wellness plans makes you yawn or cringe, just imagine how your clients feel! Freshen your approachand your marketingto help more patients receive high-quality veterinary care.

Be your veterinary patients cheerleader to help your clients stay the course of treatment.

Who has time to send smartphone texts, send and receive medical records, manage online appointments and send patient updates and cute pics to information-hungry pet owners? Here's why I think everyone needs this new client-facing team member in their veterinary practice.

Educate your clients on the task of checking their pets for ticks from home, and make sure they know exactly what to do if they find one.

New KPI trackers. Funny client education materials. Better ways to manage medical records. All this and more in our business-focused roundup of stuff we heard about in meetings, saw on the show floor or caught word of at this year's February show in Florida.