Taking names
Whenever team members from Nassau Veterinary Clinic in Nassau, N.Y., set up a booth or table at a community event, they hold a raffle so they can gather potential clients' names and addresses.
Whenever team members from Nassau Veterinary Clinic in Nassau, N.Y., set up a booth or table at a community event, they hold a raffle so they can gather potential clients' names and addresses. After the event, practice manager Florence Sanford mails them the practice's brochure and a note thanking them for coming and saying she enjoyed meeting them. It might be months later, she says, but some of those people come into the clinic later as new clients. "When people in our community think of a veterinary clinic," Sanford says, "they think of us because we're so active in the community."
