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While speakers at Uncharted's Get Sh*t Done conference talked about branding, hiring and personnel management, they seemed to be telling a story about the power of stories: your team members' and your practice's.

Many a veterinary practice owner has gotten bogged down and overwhelmed obsessing over every tiny little detail of every surface of every room of their new hospital. But you cant go wrong thinking about these two things.

With exam room conversations about pet obesity, youre playing the long game. It might take a few chats to get a veterinary client on board that theres a problem and then more talking to agree to a plan. Dont get frustrated. Try this.