Promoting pearly whites
How one practice successfully promotes dental care.
Barton Heights Veterinary Hospital in Stroudsburg, Pa., helps publicize its February dental special by posting a 10-inch by 7-inch paper tooth on the practice window for each pet that receives a dental prophy. The molar states: "Pet's name" has nice clean choppers. I am a "blank"-year-old "Cat/Dog." Thank you to my loving family for taking such good care of me.
"This helps other clients realize that even young pets—cats as well as dogs—need and, in fact, receive dental care," says Lynette Ott, the practice manager. "The promotion coincides with National Pet Dental Health Month in February, and we leave the teeth up through March," Ott says.
Illustration by Phil Bliss
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