Client Relations & Marketing

Your patient is miserable, your client is annoyed and it's not getting better. Here's some data that points to the biggest problems with dermatology cases and some advice on how to address it.

Veterinary anesthesiologist says we have an obligation to use every available tool to comfort patients and clients.

Dr. Ernie Ward has been paying close attention to the younger generation of pet owners for years. Now he has a few cheat codes (remember those?) to help veterinarians out when it comes to dealing with Gen Y.

How do you build a client base from zero? Can you mix business with friendship? Are there benefits to starting small? Trent Eddy, DVM, of Ironhorse Veterinary Care in Leawood, Kansas, a 1-year-old startup, shares advice for fellow and future entrepreneurs.

Dr. Robin Downing smacks us all on the forehead with this brilliant tip for better veterinary care for your patients in pain.

Dr. Mike Paul reflects on his humble beginnings, veterinary inspiration and the future of a reality TV-style profession.

Youve got personality, and regardless of where you lie on the introvert-extrovert spectrum, you can be you and a brilliant veterinarian at the same time.

If youre a general veterinary practitioner, these strategies can help you get more comfortable with a topic you may dread.

Downing describes her latest research on clinical bioethics and what it means for the veterinary professionand we nerd out, bigtime.

Youre not crazy. Change and innovation are happening faster everywhere, including veterinary practice. Heres your gut check so youre not left out of the glorious future of pet care.

CVC educator and compassion fatigue expert Kimberly Pope-Robinson tells us that veterinarians and team members can experience the same traumas as human doctors and nurses.

The clinic must continue to operate if the owner is sick or worse.

An honest assessment of veterinarians' hang-ups with technology and a path to move forward.

Keeping the connection is a worldwide challenge.

The living ones are easy. It's the strange or emotional stories of pets who pass that can haunt veterinary practitioners and lead to strange and thought-provoking encounters with clients.

When life gives you a veterinary mobile unit that looks like an ice cream truck, you might as well sell popsicles.

Veterinary cancer specialist Dr. Sue Ettinger has learned the hard way that client communication isn't one-size-fits-all.

We did, and then we drew this cartoon.

Is taking a look behind the scenes of veterinary practice a useful teaching tool or management bullying?

In which we shamelessly self-promote our books by pointing out how we've thought through your biggest problems and solved them ALL (mostly). (Note: We're giving away free content from the book here. Really. Like scheduling tools, employee incentive programs and more.)

Hints to help you track whats changedand what hasnt.

Use this handout to show clients this should not be the first training method of choice.

Veterinary practices are turning to dentistry as a way to replace lost spay and neuter revenue and encourage regular visits. Heres how to get started.

Don't deny the gift of a lifetime of care in your veterinary practice by making these common mistakes.

This CVC educator has a lesson for all you other hard-working practice managers: Use tech, don't get abused by tech.

A CVC attendee gave us a trio of veterinary dental client-compliance tips for you to chew on.

Use these informational social media posts to educate veterinary clients on otitis externa and other ear-related diseases.

To save a kitten, a veterinary technician like me can't help but share good advice to see the veterinarian, whether it's in the feed store, the grocery store or anywhere. But sometimes trying to help just gets you a slap in the face (not literally).

Bone is pretty amazing tissueconstraining and directing the forces of muscle, and adapting under heavy loads. So, can you apply that metaphor to your client communication? Veterinary surgeon Dr. David Dycus explains how poor communication led to one super smelly cat, and offers tips getting clients to follow your fracture management recommendations.