Client Relations & Marketing

When a caregiver brought an ill and severely matted cat to our practice, our veterinary team began a journey that demonstrated the bonds of love and compassion that can blossom among pets, their people, and a veterinary team.

You don't get a second chance to make a first impression with your veterinary clients – so you better do it well.

Luckily for veterinarians, they're glad to "educate" everyone in the waiting area.

No two veterinary patients are the same. It's time to give up your clients big and small health care options so you can meet the needs of very patient.

World Rabies Day is Sept. 28-client education and awareness are key to preventing this fatal disease.

Twenty-eight years of friendship takes a toll when the end is in sight.

Pet owners were much less interested in talking about behavior issues in the exam room than veterinarians. Get tips on integrating behavior into your practice.

And really effective when delivered just right to clients.

Think online and big-box retailers are taking a bite out of your profits? Step up your game.

The undeniable power of individual relationships with your clients is the motivator to fight back against declining visits.

Ending Life

One Size Doesn't Fit All

Rabies: Still a threat

Keep your clients informed and their pets protected with this informational sheet about rabies.

Boost your practice's energy and share the good vibes with clients.

A smile (vs. a snarl) goes a long way toward keeping the bridges intact throughout your veterinary career.

It's no surprise that veterinary clients take up more time than the animals we treat. Here are a few who were worth it.

Whether you like it or not, spay-neuter clinics are here to stay. But just how much do they really impact the livelihood of your practice? And what can you do to keep your profits up when a low-cost clinic moves into your neighborhood? Find out what our experts had to say.

Keep your practice afloat on newsfeeds and websites with these tips from our experts. Learn how to maximize your presence and success on Facebook, Twitter, and beyond.

You think you're broadcasting loud and clear, but pet owners may not be getting the message -- or feeling as though their needs are served. Find out what you can do with this exclusive data from Veterinary Economics and Trone Brand Energy.

For one in four veterinarians across the country, clients who don't speak English are increasingly common. Here's how two practices tried to bridge the language barrier.

Meet clients' emotional needs and build loyalty.

Pet owners are paying attention-set an example.

Babies who live with dogs and cats during their first year of life may be less susceptible to respiratory infections.

ClinQuiz: Eye on leptospirosis (Sponsored by Boehringer Ingelheim Vetmedica Inc.) Answer 1A

ClinQuiz: Eye on leptospirosis (Sponsored by Boehringer Ingelheim Vetmedica Inc.) Answer 1B

We've changed things up a bit to make our veterinary client handouts easier to find and use.

Like the human-animal bond, this relationship is vital. Cultivate it and watch your veterinary practice thrive.

Turn pet owners onto issues of behavior, dentistry, payment options at your veterinary practice, and more.

Sharing personal stories of pet illness in exam rooms, veterinary newsletters and emails can bridge the gap between a seemingly trouble-free veterinarian and scared clients.