Client Relations & Marketing

Dave Nicol sheds some light on what veterinary clients don't want to see on your hospital's website.

Appeal to veterinary clients and get senior dogs and cats in the door with a five-step marketing plan.

Your preventive pitch may be perfect, but some new veterinary client education tools could press more pet owners to do the right thing and keep up with your recommendations.

A cancer diagnosis had become as common as a urinary tract infection. I had forgotten the impact of a poor prognosis.

With the unpredictability of weather this season, it's even more critical to encourage year-round prevention for your veterinary clients' pets.

Raise your veterinary clients' awareness of important changes their older pet may be experiencing.

This handout gives your clients a look at common pet parasites and the risks they pose to human health.

Get creative when courting customers.

Demonstrate value to clients and watch numbers rise.

Follow these "next steps" to make sure your veterinary team is prepared to promote pet wellness and stress the value of vaccinations.

This handout gives your clients a look at what goes into keeping your veterinary hospital running at peak performance.

Vaccination recommendations can be confusing to pet owners. This toolkit delivers team training, free client handouts, exam room education strategies and more, all designed to make it as easy as possible for veterinarians and their teams to explain vaccinations to pet owners. (With an educational grant provided by Zoetis)

Nearly 40 percent of owners of overweight pets don't realize their animal has a problem.

Meet three veterinary practices that beefed up their financial well-being by participating in a four-month fiscal fitness program.

Looking to improve product sales or client compliance with veterinary services? It all starts with great client communication.

Educated guessing has its place in medicine, but not in client discussions.

Veteirnarians should avoid direct opposition of animal welfare groups during this cultural shift.

Tired of your veterinary clients' excuses when it comes to vaccinations? Here are a few examples you might hear, with the bad (and better) ways to state your case.

In the right forum, your veterinary clients can be your best defense.

It's hard for clients to understand where their money goes in your veterinary practice. So give them the details on the dough distribution-and why it's important.

Cost analysis of the five most common preventive pet conditions in 2012 revealed.

Get the information you need from veterinary clients in order to make informed decisions about a pet's vaccination protocol.

Veterinary form: Vaccine information form

Data suggests focusing on clients and preventive care could bring profession an additional $350 million.

Good clinical skills count, but establishing a bond with clients is the best way to keep them coming back.

The odor nearly strangled the veterinary staff as they pulled the calf out.

Dermatology cases can mean heavy detective work for your clinical team. Use these tips to keep clients calm and comforted as your veterinarian unravels the evidence to reveal the culprit of the pet's distress.

PDF

Lisa Petty, BS, RVT, a technician at Animal Dermatology Clinic in Indianapolis, offers these tips to keep communication lines open when you're guiding clients through their pet's dermatology diagnosis.

Special people in a special industry make practicing veterinary medicine a very special job.