Client Relations & Marketing
Fees: It's all in the presentation
Turn common sense on its head: Present your fee schedule to pet-owning clients-personally
Q&A: Fight veterinary clients' fears with microchip facts
Sometimes clients are afraid to have their pets microchipped. What can I say to calm their fears?
Ease your veterinary clients' anesthesia fears
My clients are afraid of anesthesia. How can I explain the risks and importance?
3 services veterinary clients really want
Here's how to make extra services work in your favor while pleasing clients.
Client handout: Myths vs. Facts: The truth about ticks
Make sure parasites have no place on your veterinary patients.
Veterinary boarding and grooming: The good, the bad, and the profitable
Your veterinary clients want it-but is it worth it? Comb through the pros and cons before you provide boarding and grooming services.
The threat from the Net: Marty Becker says this is veterinarians' top challenge
Work with the Web.
Sample veterinary breed sheet
Download this breed sheet and customize your veterinary clients' experience.
5 ways to educate with breed-specific veterinary healthcare
Customize and personalize your clients' experience by focusing on their pets' breed.
Play nice with local low-cost veterinary clinics
They're popping up everywhere, they mean well, and they can't give clients what you do.
3 ways to make a case for veterinary vaccinations
Tired of your veterinary clients' excuses when it comes to vaccinations? Take the frustration out of these conversations.
Texas Supreme Court could mull non-economic damages in cases of negligence
Fort Worth, Texas - The Texas Supreme Court may listen to arguments in a high-profile legal case that would allow emotional damages after a mistaken euthanasia of a lost pet by a shelter worker.
Ask Shawn: The case of the missing kitten
Learn what to do when a veterinary client finds a lost pet and doesn't want to return him to his owners.
Be real about pet insurance
Clients need to consider financial options-including pet insurance-to safeguard their pets' health.
Share the horrors of heartworms with clients
It's vital to explain the symptoms and risks of heartworm disease to clients in endemic areas.
Court case further tests emotional damages claims
National Report - A lawsuit in Clearwater, Fla., is calling for the court to award $15,000 in damages due to alleged negligence.
The human-human bond
Veterinarians have always been recognized as animal lovers.
Top 5 leap year "tails" of all time
Warning: The cats and dogs you're about to witness have taken extreme leaps of faith and lived to bark or purr about it.
Case 10, Answer 2b
Case 10, Answer 2c
Case 10, Answer 7a
Case 10, Answer 4a
Case 10, Answer 7d
Case 10
Behavior programs pay off for veterinary clinics
Everyone wins with well-behaved pets.
6 books to spark an interest in equine veterinary medicine
Can you find more?
Client handout: What's in your cat's mouth?
Here's a veterinary handout that will gross out-and educate-clients about feline dental care.
4 ways to provide culturally competent veterinary care
Can you communicate with all of the potential veterinary clients in your community? Attract more business by bridging the communication gap and broaden your horizons.
